Best of Dining Space
XiuYue Showlab Restaurant
Designer / Agency
- SEEE DESIGN STUDIO（SDS）
Category
- Dining Space
Award
- 2022 Innovation
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PROJECT
DESCRIPTION
The project is located in Ningbo Culture Square, which is the first store of XIUYUE in Ningbo. After several months of brand new store image design, it is upgraded to the flagship store of XIUYUE SHOWLAB.
The new image is online, positioning to lead the new fashion of Cantonese tea restaurant, appreciate the art of dim sum, and show the undefined sense of future. Cantonese dim sum will be made into artworks, with an independent tea bar and baking area, boldly creating new possibilities for Cantonese dim sum.
Design elements include: valance, water drops, rattan weave, and bamboo hat cup.
The design revolves around the original intention of the brand XIUYUE, combining tradition and innovation, exploring a unique and undefined sense of atmosphere, which not only contains the traditional connotation, but also conveys the sense of future space carrier, creating a distinctive space.
In the space, we use the white punching plate to fold into a fixed folding fan shape, the bottom end of the arc line cut, the shape of visual unity, and drop on the ceiling, creating a vaguely swaying "valance" modern shape.
In the tea bar area, an electroplated glass fiber reinforced plastic water droplet structure with a diameter of 2.4 meters is designed to hang on the ceiling. Water drops from the sky into the diners' tea. Through the slanting Angle of the ceiling, the whole water droplet structure is more completely displayed in front of the diners, making it the visual focus and the spatial expression of "water".
Traditional Cantonese tea cannot be separated from rattan products, such as furniture, tea sets and ornaments. The simple aesthetic feeling is revealed in the primitive material, and the natural and meticulous texture has the low-key charm of new Chinese style alone. It makes people sit down and enjoy a cup of tea, calm and comfortable like water. The traditional meaning is expressed by modern design techniques.
In the application of space material, the design chooses the texture of heavy metal. A large area of wall is made of silver electroplated handmade bricks. The body has the unique texture of cultural bricks. After electroplating, it can have the reflection texture similar to metal, which can create a hazy sense of "fog" and a sense of future in the space.
The wood finishes are smoky grey to enrich the different cool tones of the space, which collide with the chandelier of brassy brushed stainless steel and the fluorescent green acrylic extracted in brand VI. Gold brings a sense of advanced, and bright green as the finishing touch to form a sense of conflict, such as an ancient fan opened another tension of the space effect.
Different levels of minimalist grey and white and bright green form an undefined sense of future, which wraps the core of traditional culture.
Brand IP ornaments and peripheral products can be seen everywhere. There is SHOWLAB IP incubator on the second floor, where diners can also take photos with brand IP, creating a fashion blockbuster in a second. It captures the transition and integration from commodity consumption to experience consumption and social consumption, and is committed to satisfying consumers' brand new imagination of scene experience.
"XIUYUE comes from Cantonese tea restaurant but is not limited to Cantonese tea restaurant, boldly creating new possibilities for tea wine."
Similarly, the space design is bold and innovative, with no boundaries of play, striving to make the traditional idea and modern future expression interact and blend in the space, creating a unique name card of XIUYUE.
Agency: SEEE DESIGN SUTIDO（SDS）
SEEE DESIGN STUDIO（SDS）is an integrated design studio which is made up of young vigorous designers. The team is small and refined. The core designers with the overseas education background and many years of rich work experience use cutting-edge design thinking, unique design language and presentation to form an innovative design strategy.
SDS focus on Interior Design, Branding Design, Exhibition design and Art Installation Design as well as provide a full range of the professional interior design services include concept design, development design, detail design and on-site service.
WE SEE DESIGN HERE.
WE BELIEVE DESIGN IS A VISUAL DIVERSIFIED LANGUAGE
