Best of Electrical Products
VAPORESSO GEN MAX & SE
Designer / Agency
- Shenzhen Smoore Technology Limited
Category
- Electrical Products
Award
- 2024 Innovation
Share this project
PROJECT
DESCRIPTION
GEN MAX & SE are new e-cigarette products in the GEN series that support airflow and UI theme customization, providing a more personalized interaction and vaping experience. The iTank T incorporates a precision-scaled top airflow system, allowing you to adjust the airflow intuitively and accurately. This feature enables you to customize your vaping experience to your exact preference. The new GEN series features a bigger 0.96'' TFT circular screen with three theme options, delivering a unique and engaging interactive experience while vaping.
GEN MAX & SE utilizes the latest COREX 2.0 technology. The upgraded morph mesh has an optimized mesh grid for precise temperature alignment, ensuring quicker heating and an intense flavor experience. The new GEN series is powered by the AXON chip, with the default Pulse mode for the stable output, guaranteeing consistent, high-quality flavor from the first to last puff. The upgraded COREX cotton improves the heat resistance to prevent a burnt taste and extends the lifespan of GTI coils, minimizing material waste and prolonging the product's service life.
In addition, GEN MAX & SE boasts a compact integrated aluminum alloy shell, with clean CD patterns on the front and rear to improve the precision quality of the metal. The bold circular screen echoes the side knob, presenting a harmonious visual effect. The side knob integrates the fire button and adjustment button into one. The iTank T makes it easier to refill e-liquid from the top with one single hand, simplifying operation. Besides, the side lock key aligns with the overall design aesthetics and prevents accidental operations and auto-firing, ensuring a safe experience.
Agency: Shenzhen Smoore Technology Limited
Founded in Bao'an, Shenzhen, in 2009, Smoore International Holdings Limited was listed on the Hong Kong Stock Exchange in 2020 (stock code: 6969.HK). The company is a global leader in atomization technology, with nine research institutes either built or under construction and an R&D team of over 1,000 professionals. Smoore has amassed a significant portfolio of patents and has won numerous authoritative certifications. The company primarily focuses on the manufacture of vaping devices and components, and it provides outsourcing manufacturing services for multiple renowned brands.
Smoore's self-branded advanced personal vaporizer, VAPORESSO, specializes in the research, development, production, and sales of open pod vapes. In the first half of 2024, VAPORESSO performed exceptionally well, generating revenues of RMB 1.116 billion, representing a 71.9% year-on-year increase and accounting for approximately 22.1% of the company's total revenues. The brand has gained significant momentum in Europe, the United States, and other regions, particularly with the success of its XROS series iterations.
Smoore leverages its digital platform to promote the digital marketing and operations of VAPORESSO and strengthen channel monitoring and management, as well as consumer demand response. It is dedicated to developing the international market and promoting localization, continuously increasing the brand's market share and industry position in the global open system products. Smoore remains committed to providing high-quality atomization experiences and innovative solutions for users worldwide.
