PROJECT

DESCRIPTION

Tiansai—"A manor beyond the Great Wall at the foot of the Tianshan Mountains," is a winery from Yanqi, Xinjiang, which has become one of the benchmarks for boutique wine estates in China, with its wines repeatedly awarded in prestigious national and international competitions.
How to transform the Tiansai Vineyards' city showroom from a conventional exhibition sales experience space into a platform for showcasing winery culture and products, as well as a multifaceted venue for the integrated experience of cuisine and wine—this is the focal point of our consideration at Fancy Design upon taking on this project. From the perspective of spatial experience, our core objective is to create an immersive atmosphere for visiting customers that makes them feel as if they are exploring a private garden, all while accommodating five large private rooms within a space of less than 300 square meters.
Everything unfolds around the cycle of the four seasons, inviting exploration and appreciation throughout the garden.
Therefore, we have named the five private rooms "Spring," "Summer," "Autumn," "Winter," and "Tiansai," each accompanied by a thoughtfully crafted thematic mural: "Spring brings returning swallows," "Summer allows the sound of lotus," "Autumn showcases the solitary red clouds and wild geese," and "Winter invites the pursuit of plum blossoms in the snow." Based on this, we also specially invited a ceramic painting craft artist from Jingdezhen to create corresponding porcelain artworks, which serve as a preface for each private room.
In this way, there is a corridor in the public area where you will walk through one vertical section first, then one horizontal section, and finally enter the garden. As visitors walk through, they may briefly lose themselves and forget that they are actually in the midst of a bustling concrete jungle. Although this takes up precious square footage, it elevates the cultural charm of the seasonal beauty of Tiansai Vineyards.
The most encouraging praise we have received comes from Chen Lizhong, the owner of Tiansai Vineyards, who comments: "This can be regarded as a new model for urban tasting halls at Tiansai Vineyards, and it is worth promoting nationwide!"