PROJECT

DESCRIPTION

This women’s intimate care product series from France skillfully marries cutting-edge technology with precious natural ingredients, dedicated to providing the optimal intimate heath solution. Its elegant, refined packaging design highlights the gentle nourishing effect of the products, while also conveying the brand’s deep concern and care for women.
The packaging inspired by the philosophy of “Women Are Like Flowers” emphasizes that every woman is as unique and beautiful as a petal. It incorporates the rose element that symbolizes beauty, romance, and femininity, which not only enhances the overall visual appeal but also showcases the products’ focus on women’s intimate wellness, aligning well with the brand’s core idea of “Unfolding Petal, Romantic Rebirth”. The symmetric logo ingeniously integrates the brand name, where the “Petal” features soft, fluid lines like a real petal to represent the grace of women while the “Story” reflects the intimate relationship between the brand and its customers. In terms of color selection, black as the main color establishes an upscale, mysterious, and professional brand image; pink as the accent color exudes gentleness and elegance, better catering to aesthetic preferences of target audience.
Additionally, the bottle made of eco-friendly and degradable medical-grade glass boasts excellent sealing performance to ensure the high quality of the products. Meanwhile, it allows users to easily open the cap with a simple push from top to bottom, giving a sense of ceremony and improving convenience of use.