GRAND PRIX DU DESIGN PARIS 2022
GRAND PRIX DU DESIGN PARIS 2022

Packaging design

Best of Packaging design 

Serenity Valley
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DESCRIPTION


Serenity Valley wine is produced in Yunnan Province, China. It is an original ecological grape producing area at high altitude. It has spring like seasons, pleasant climate, various wild grape species, rich and mellow taste.
The designer created the font of serenity Valley brand into vines of vines. The ingenious 10 Arabic numerals form a string of full grapes. The colors distinguish different ages and prices. It is simple and intuitive. When many products are combined, you will see a large vineyard.

Designer:Xianfeng Wu

As the creative director of 8DAO Design Studio, Wu Xianfeng has involved in brand creative design for 17 years. With strong interest in Chinese traditional culture, he has attached importance to the expression of brand ideas and innovative experience of products, so as to realize perfect harmony between ergonomics and visual aesthetics.

Best of Packaging design 

Mr.Penguin
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This is a tea packaging design with penguin as the IP image. We hope customers will be full of affinity and picture sense when buying, so as to attract more young people to fall in love with Chinese tea.
The packaging cover is full of fun. When you turn the cover upside down, the role changes instantly. You will see the image of a handsome Mr. penguin, which is the origin of the brand.
The cover is made of environmental protection material cork, which can be sealed or semi closed, and can be selected at will according to the demand. After the tea is used up, the product can be used as a storage tank and vase.

Designer:Xianfeng Wu

As the creative director of 8DAO Design Studio, Wu Xianfeng has involved in brand creative design for 17 years. With strong interest in Chinese traditional culture, he has attached importance to the expression of brand ideas and innovative experience of products, so as to realize perfect harmony between ergonomics and visual aesthetics.

Best of Packaging design 

The Tree Tea on Bulang Mountain
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Through the analysis and excavation of the visual cultural connotation of the 12 zodiac signs, combined with the visual effects of embossment without printing ink and penetrating iron, the unique artistic language and expressions of the 12 zodiac signs with Chinese national characteristics are integrated into the product packaging design, so as to promote and spread the uniqueness of Chinese zodiac culture. A good tea, with a high-end packaging, adds more color to the tea, not only suitable for placing at home, but also suitable for relatives and friends.
he appearance design of the packaging box is round, which symbolizes the beautiful meaning of reunion. It not only has the beauty of traditional design, but also represents people's expectations for a happy life. The front of the tin box is surrounded by 12 lifelike zodiac signs, dark blue with golden carvings, elegant but not luxurious. Above the iron box is a building full of modernity, which is a collision between traditional culture and modern architecture. Today, traditional culture is also entering the whole society in a state of advancing with the times, and today's new culture is giving birth to a new culture and forming a new cultural form.

Agency: A CREATION PACKAGING (SHENZHEN)LIMITED

CREATION PACKAGING (SHENZHEN)LIMITED is a comprehensive enterprise integrating design, development, production, sales and service with a series of advanced supporting facilities, such as five printing machines, three metal coating machines, two sets of plate-making machines and plate-baking machines. Provide high-end packaging for gift companies, advertising design companies, food factories, wholesalers and other large, medium and small enterprises. The products include exquisite business gifts, wedding gifts, advertising gifts, electronic gifts, etc. Through product planning, design, processing, packaging solutions and other services to achieve and meet the needs of customers at different levels.

2022