The overall design of the space strengthens visualization. Old wood with mortise-and-tenon joints, straw-made art installations, sophisticated hand-crafted details, dynamic electronic screens and interesting Chinese-style illustrations create a synthesis of different factors, and complete a spatial narrative about rice culture to convey the idea of simplicity in Chinese farming culture to urban people. Modern, concise design languages are combined with the philosophy of providing simple and organic foods, which produces a brand new image and experience different from traditional fast-food restaurants.
24-hour operation of the restaurant breeds a more casual urban lifestyle, which is reflected in the space itself. The innovative combination of functions including fast food, afternoon tea and bar strengthen its connection with the city, reach a balance between fast-paced life and leisure, and also provide guidance for diverse social contact and lifestyles. The design covers aspects including graphic visualization, spatial structures, and scene creation that incorporates emotions and aesthetics. It eventually reinforces the brand's concept of emphasizing experience and socializing, and restores trust between people and city, people and food and among people themselves.