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Masteel Technology Exhibition Hall
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Masteel Technology Exhibition Hall is a masterpiece employing advanced multimedia technology and integrating science and the arts. We aim at empowering this exhibition hall with technology and expressing the spirit with our efforts. By fully utilizing the large space, we build a versatile hall for publication, exhibition, research, and communication. We plan the visiting routes scientifically so that every visitor can get a more direct experience. When you step into the great hall, you see a 60-square-meter relief sculpture made with iron and steel. The processing of iron rust makes this huge relief sculpture more amazing and astonishing. With digital projection and physical landscaping, we recreate the hardship and chaos at that time with a 33.2-meter escalator. Also, we unveil the spectacular event when Chairman Mao visits the ceremony of the establishment of the No. 9 boiler. Meanwhile, with the elaborate-style painting and dynamic vision showing, we present the production activities at that time. We displayed the fastest production line at that time with an LED show. We try our best to make this exhibition greener; for example, we adopt mobile OLED displays as carriers. An immersive theater was built with our creative 360° full-dimensional image and video capture and with sound, light, and electricity. Moreover, with a digital sand table model, we tell the story of this place to every visitor.

Agency:Shanghai Yitong Exhibition Co., Ltd.

Shanghai Yitong Exhibition Co., Ltd. was established in 2001 in Shanghai. We are always committed to helping our clients’ to manage and create brand images of space design. We have made quite large achievements in multimedia exhibition halls, commercial exhibitions and art exhibitions. Our artworks have won more than 20 awards in foreign and domestic competitions. Meanwhile, we have established strategic partnership with central enterprises and foreign-invested companies such as H &M, Shanghai GM, etc, for more than 10 years. We uphold the principle that visual space and artistic expression should be interweaved. We always try our best to bring western and eastern elements into exhibitions so that vistors’ can get immersive experience of the humanization from these two cultures. We deemed ourseleves “an explorer of spatial arts,” and we employ our expertise and international vision to showcase the essence of Chinese culture.