Exhibition Space Archives - GPDP Award France

Best of Exhibition Space

The “Flow” concept of INSHANG clothing exhibition Hall

Designer / Agency

O2 Art Design CO.,Ltd.

Award

2022 Innovation

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PROJECT

DESCRIPTION

The "Flow" concept of INSHANG clothing exhibition Hall
INSHANG Clothing Exhibition Hall: Party A hopes to present a diversified and situational clothing exhibition, combining online and offline interactive clothing gathering space. This project is located in a rectangular space with a balcony in the office building. The design adopts the concept of "flow". As the flow of water, the whole display from the door has a vague sense of penetration, attracting people into a new world.
In the era of Internet consumption information, the idea of "flow" space endows the exhibition hall with a brand new connotation. As a space where product information display and humanistic value are mutually integrated, it has significant fluidity, high openness and efficient interaction. The space is divided into coffee bar area, office area, main clothing display area and balcony and other main areas. The wall panels composed of white cement and glass are flexibly arranged, forming a space sequence that is divided and connected, seemingly complex but simple. Indoor and outdoor are also interspersed with each other, a transparent and bright circulation space.
After entering the space, through the transformation of DP, we come to the coffee bar area. Through the integration of landscape and life, we achieve a relaxed and natural communication atmosphere between people. The coffee bar is a central hall, combining the presentation of social and clothing priorities. Through the coffee social area, it flows to the office area, and flows to the main clothing display in the next area, as well as the echo of surrounding products. In addition, through the idea of connecting inside and extending outside the balcony, the display area of different scenes and the display property of surrounding sales are expanded. The space from indoor to outdoor, from day to night, different light and shadow transform the atmosphere of the field, driving the emotional transformation of the interior.

GPDP-2022-The Flow concept of INSHANG clothing exhibition Hall- (1)

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GPDP-2022-The Flow concept of INSHANG clothing exhibition Hall- (8)

Agency: O2 Art Design CO.,Ltd.

Hangzhou O2 Art Design Co., LTD., founded in 2020 by Mr. Zhu Jian, has a team of professionals from different professional backgrounds and fields, focusing on the development of commercial, restaurant, culture and retail projects, the works pay attention to integrate the "contemporary", "culturalism" and "artistic" language into the design. Pursue breakthrough, creative ideas and technological innovation in order to provide customers with integrated space strategies and solutions.

Best of Exhibition Space

Phantom Matrix

Designer / Agency

Wei Zihao /Sun Zhiwei

Award

2022 Innovation

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PROJECT

DESCRIPTION

Find the true spirit of freedom in purity and simplicity, and give leisure time a sense of ceremony.

COLOR & MOOD

Natural light is the perfect expression of space art, and it is also the best comfort for people's emotional perception. In order to make the entire public space more stretched and flowing, the design re-optimized the layout, reorganized the structure, added a negative floor, and extended the elevated space downward, breaking the physical barriers upstairs and downstairs and enhancing the spatial interaction.
In the long development and precipitation, it has built a profound brand connotation, inherited a unique lifestyle with classics, and poured the concept of a better life into hundreds of millions of families.
People move with the scenery, and natural light is scattered, so the narrative sense of space arises spontaneously. Streamlined dome, as a building block running through the room, is like a curtain slowly unfolding.
The single design method increases the interaction between the internal space and the external environment of the exhibition hall.
The secondary entrance part, through the implantation of geometric block modeling, meets the actual needs of office and negotiation in terms of function, and gives the secondary entrance a visual impact of strength and stability different from the main entrance in terms of sense.
The internal space is designed to meet the function of product display, and the way of dotted distribution of exhibits and surrounding dynamic lines is adopted to make the space more free and fun to explore. With the cool light and shadow changes, the facade color matching of dark color system creates a charming and profound space atmosphere.

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Designer: Wei Zihao

Graduated from Fujian Institute of Engineering in 2013, majoring in interior design of the Department of Architecture and Planning
In June 2013, designer of LHD Hong Kong United Hotel
From June 2016 to now, expert designer of Fujian Guoguang Yiye Decoration Agency
Gold Award of the 10th China International Space Design Competition (Fujian Competition Area) in 2019
2019-2020 Huading Award Gold Award for Residential Apartment Space
Silver Award of the 10th China International Space Design Competition (China Architectural Decoration Design Award) from 2019 to 2020
Top 10 Designers of the 14th China (Fuzhou) Interior Design Competition in 2019
The 13th China International Interior Design Biennale 2020 -- Excellence Award of China International Interior Design Competition
2020~2021 Shanghai International Design Week • New China Design Award (Fuzhou Intercity List)

Designer: Sun Zhiwei

Designer of Guo Guang Yi Ye Decoration Group
The 12th China International Space Design Competition in 2022 - Silver Medal
2021 Asia Pacific Space Design Grand Prix - Top Ten Designers of the Year
Baidu Xinju Award in 2021 -- the best villa design in China
The 13th China International Interior Design Biennale 2020 -- China International Interior Design Competition -- Bronze Award
The 13th China International Interior Design Biennale 2020 -- China International Interior Design Competition -- Excellence Award
2019 The 14th China (Fuzhou) Interior Design Competition - First Prize (Public Construction Project Scheme)
2019 China (Fuzhou) 14th Interior Design Competition - First Prize (Home Decoration Project Scheme)

Best of Exhibition Space

Yincheng · Dongwangyayuan

Designer / Agency

WEIMAR GROUP

Award

2022 Innovation

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DESCRIPTION

Why is it a new adventure? At least now, it seems that we are still scared. It is an innovative attempt, and in the face of a group of people's doubts, fortunately, we still have a self-game persistence.
At first I saw that this piece of land was just a very ordinary piece of land. Some of the bright spots were just looking around. There were distant mountains visible to the naked eye, and it was very close to Taihu Lake. The sky was vast and pure blue. Together, it constitutes a space that will be fought for a few months in front of us. To be honest, this also made the team who knew the venue for the first time to ponder. Should we create a hotel-style sunken space according to the requirements of Party A, or should we start from the geographical location of Suzhou and make the venue unique? Fusion of architectural styles and unified design language?
With many problems, we choose to return to the site itself, start from the origin of the problem, and seek its solution. We visited and inspected a large number of Suzhou-style landscape gardens in order to gain design inspiration. We went around the famous museums and cultural relics halls and learned design ingenuity. Finally, in front of the sculpture with a small ancient pavilion on the glass wall of ancient cultural relics, long stay. Being in the space enclosed by the surrounding glass walls is like passing through the atrium water courtyard enclosed by the surrounding white walls. The moment of empathy is a bold proposal and practice. Can we also move this square ancient pavilion to the site space? The pure space on this side creates the ultimate ancient pavilion on the other side.

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After the bold proposal, there are still bigger games waiting for the team that was delighted with the design inspiration at that time, and the problems come one after another: Weimar has done ancient architecture projects before, including the new construction and renovation of mochou Lake Park in Nanjing; However, each ancient building cultural relic has its own unique soul and temperament, in this pavilion, how we should do, how to do, is a new thinking and challenge.
The idea is how beautiful, really know how difficult construction, the ancient pavilion wood structure needs certain cultural relics value, we went through countless ancient pavilion site to dig the suitable old material, ancient wood, tile material fragile need to transport workers to prevent bumpy damage; the overall tunality of the four corner eaves with the site architectural style, the design scheme after several drafts.
Fortunately, in the process design, we borrowed the artistic conception layout of mountains and rivers in "Linquan Gaozhi", regarded the entire site as an ink painting scroll, placed the pavilion in the middle of the painting, and used the techniques of "opposing the scene" and "borrowing the scene". The pavilion is combined with buildings, mirrors, sky, pedestrians, etc. It is like a natural, very beautiful.
In the construction of the pavilion, we took the "Construction French Style" written by the architect Li Jie, and imitated and learned from the perspectives of construction materials, pavilion roof shape, tile texture, mortise and tenon relationship, and column structure. . Together with experienced workers, we will build tiles on site to sell modules, and track the construction process around the clock throughout the whole process. One of the old materials and natural fir from a local ancient pavilion in Suzhou was deconstructed and reborn to reshape the pure atrium space on one side, the "Qin Pavilion" space where only time left traces on the other, and the fusion of old and new, simple on the other. With Seiko's "viewing heart" world.

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Days alternate with the changing seasons. The sunlight hits the soft off-white walls and the old wood of the ancient pavilion, and the light and shadow are reflected on the water surface. We use the naturalistic design method, "let the light do the design", soften the boundary between the ancient pavilion and the building with light, integrate into the atrium space, and become natural. In fact, the simpler the space is, the more it can reflect the multiple gestures of the ancient pavilion, and the unique spirit of landscape aesthetics.
Is a fearless adventure, is a attempt to face the challenge, gratifying is in front of countless questions and overthrow, we chose to insist and again, fortunately whether party a, design, construction we always adhere to a belief, to do the extreme atrium, to do a pure ancient qin pavilion.
This is not only a place for viewing, but also a medium for socializing, entertaining, meeting friends, and cultivating the body and mind. Standing here, you will often think of Su Shi's "There is only one pavilion in this pavilion." Things "sit and watch all the scenery in the sky". Here, you can have a dialogue and exchange with the building and the mirror water, and then pass by the wind, forget yourself, look for "smoothing spirit" and "pleasant body", detached from the outside world.
The infinite scenery of the river and mountains is all taken in one pavilion. You will slowly indulge in this limited world, the infinite spiritual world, from forgetting” to “touring”, and then from “touring” to “knowing”, in the square-inch building. , enjoy "moving the sky and shrinking the earth into the arms of the king", and then linger, savoring the tranquility of the years.

GPDP-2022-Yincheng · Dongwangyayuan- (12)

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Agency: WEIMAR GROUP

Weimar Landscape Planning and Design Co., Ltd. ("Weimar Group"), founded in 2007, is headquartered in Shanghai, and has now set up offices in more than seven cities including Nanjing, Hangzhou, Chengdu, Changzhou, Shenzhen, Xi'an and Suzhou. There are branches and nearly 300 employees. Focusing on providing professional landscape planning and design services, in line with the design vision of Love's inside - design conveying care, starting from the four dimensions of land, heritage, technology, and human, it is committed to the natural environment and the built environment. Provide planning, design and management solutions, and become one of the leading teams in the landscape planning and design industry.
In addition to its continuous development in the design field, Weimar Design is also exploring ways of collaboration within and between platforms, aiming to fully implement the concept of integration. The Weimar software team independently developed the VR greening design software "EZLand" in the landscape design industry. It adopts advanced VR technology and Internet technology in greening design and its landing management and control, breaking the barriers between drawings and scenes and realizing the experience in virtual reality. Innovative practices in green space.

Best of Exhibition Space

1st Concept Store of Lamborghini Slate (China)

Designer / Agency

Mingfeng Li

Award

2022 Innovation

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DESCRIPTION

As a top brand Lamborghini Slate has just entered China, only has a flagship store in Beijing, and there are a few showrooms across the country. I refused to take over this project at first because the area of this project is only 50 square meters of a luxury brand and it is beyond my acceptable size of projects. However, after my knowledge of the client, the brand, and the project site, I decided to take this project.

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Three contradictions need to be resolved in terms of the spatial attributes and commercial functions:

1, this space is a rectangular space of 9 meters by 6 meters. The south and east are the passages of the shopping mall, and the south is the main passage for attracting tourists. The north direction leads to another slate brand represented by the client. The unique location determines that it should not only have the function of a display to attract customers but also have the function of meeting customers for business negotiation.
2, the rigid space that is too square contradicts the brand tonality of the high-end personality of the Lamborghini.
3, the experience mode of the concept store contradicts the display mode of the traditional store. To solve these contradictions, first of all, we set up the main entrance on the south wall. Since the space is cramped, we don’t need to make partitions. The large entrance allows customers to have a sweeping ocean view of the whole store during their visit. In this case, the store needs to be eye-catching enough to attract visitors. Therefore, the display function of the space is maximized, at the same time, there settled a translucent roller shutter at the entrance that can be raised and lowered electrically. In this way, the space is relatively independent. On one hand, it will become a better space for business, on the other hand, tore could be displayed to the outside world.

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Focusing on the east wall by these three points:

Focusing on the east wall by these three points: 1. The unique wedge-shaped element of the Lamborghini highlights the brand characteristics 2. The color change of the light strip through the gaps between the triangles and the dynamic shape of the entire wall is reminiscent of the scene of Transformers, which creates a wave of memory killing and resonates with the guests. 3. The visual effect of the space is increased by the contrast between the textured slate of the racing seat and the stainless steel material. At the same time, the overall shape naturally hides the structural columns in the original space, which increases the sense of scale and spatial integrity. Set up a product element exhibition area on the north and west walls. On the one hand, it resolves contradictions in functional and spatial attributes. On the other hand, in terms of business, it hopes to create contradictions and increase the sense of topic through the contrast of visual effects and the impact of materials. After all, a good business needs some hit topic to remember.

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Designer: Mingfeng Li

Founder of CRAZY DESIGN
Vice Chairman of Design Committee of China Building Decoration Association
Art Director of Shanghai International Design Week
Senior Interior Designer of International Building Decoration Interior Association
Member of Asia Pacific Designers Union
Member of Asia Pacific Space Designers Association
Founder of CRAZY DESIGN
Founder of PINJIAN Cultural and Creative Industry Park
Founder of Hongze Tuozhan Decoration Engineering Co., Ltd.
AWARDS
2022 GPDP AWARD International Design Award
2022 Italy IIDA AWARD International Design Awards Annual TOP100 International Influential Innovative Designer Award
2020 DESIGN FOCUS International Space Design Award Annual Villa Luxury Space Design Award
2020 Chinese Original Design Characters
2019 Shanghai International Design Week Golden Beam Award
2018 IAI Design Award-Winner
2018 Jintang will be the annual outstanding villa design award
2018 International Environmental Art Innovation Design Competition-Gold Award in the Villa Mansion Category
2018 Asia-Pacific Space Design Annual Selection Space-Art Master
Working Experience
In 2011, he established Hongze Development Decoration Engineering Co., Ltd.
In 2013, he established Tianjin Hongsheng Jiahe Building Decoration Engineering Co., Ltd.
From 2011 to 2017, he mainly used luxury villas as his main business form and achieved many achievements.
In 2017, he established CRAZY DESIGN
In 2018, he established the PINJIAN Cultural and Creative Industry Park with the purpose of cross-border, involving architectural planning and design, overall design of the commercial brand, planning, and design of Internet popular check-in sites, urban renewal, cultural and creative product design, home art design, etc.
In 2019, he became the chief planning designer of the Tangshan Pavilion of Shanghai International Design Week, creating a new urban culture for Tangshan.

Best of Exhibition Space

Nanjing Eagle science and Technology Museum

Designer / Agency

Shenzhen Insight Technology Exhibition Co.,LTD

Award

2022 Innovation

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DESCRIPTION

According to the environment, we focus on research and practice achievements in low-carbon energy conservation, life and health, smart technology, and interactive experience, and throughout the concept of "art, technology, interaction, and experience", we showcase the connection between enterprises, society, and the city, and build a science and technology museum that integrates technology application, interactive experience, business incubation, smart property management, and science and innovation exchange.

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Agency: Shenzhen Insight Technology Exhibition Co.,LTD

We Follow the Proposition That "the Essence of Design Is Insight Into the Human Heart", and Seek To Interconnect the Emotions of all Things in Space, Continue To Promote Narrative Empathy Through Sensory Experience, and Empower Technology, Art and Culture Through the Power of Design.

Best of Exhibition Space

Baotou Rare Earth Museum

Designer / Agency

SHENZHEN SILKROAD BLUE CREATIVE EXHIBITION CO.,LTD

Award

2022 Innovation

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Baotou Rare Earth Museum is located in the Baotou Rare Earth Research Institute, which is the world's largest theme museum showing the comprehensive development history of the rare earth industry.
Rare earth is a group of metallic elements. Due to their special electronic structure, their active chemical properties, and unique optical, magnetic and electrical properties, rare earth is classified as a strategic element by several countries. People have been exploring rare earth since the 18th century. From steam lamp yarn cover and flint to new energy automobile and aerospace technology, rare earth have many successful applications in traditional, strategic emerging and green low-carbon fields.

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The exhibition area reveals the scientific research value of rare earth and the strategic prospect full of opportunities to the audience through multiple combinations of flat exhibition walls, objects, models, installations, and projections.
Based on the original open space conditions, the proscenium is reshaped by the digital means of combining the circular giant screen and the dome giant screen, creating a ritual space for the venue and elevating the vision in the realm of reality and imagination. This is also a perfect presentation of the dome curtain in the Silk Road exhibition.

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The extreme scale of the cinema hall brings excellent panoramic views, and the space can accommodate more than 100 people at the same time, so you can watch the museum's promotional films "Together to the Future" and "The Future is Here" in an immersive way, and listen to the important discussions of national leaders on the rare earth industry.
Rare earth is an incomparable fulcrum of national policy in China. Several academicians and experts who have made outstanding achievements in rare earth discovery, industrial development, Baotou Baiyun Ebo rare earth resources development and comprehensive utilization are recorded on the wall and shine brightly under the luminous light box.

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Agency: SILKROAD VISUAL TECHNOLOGY CO., LTD

SILKROAD VISUAL TECHNOLOGY CO., LTD (stock code: 300556) was founded in 2002 and is headquartered in Shenzhen, China.
SILKROAD VISUAL based on CG (Computer Graphics), VR (Virtual Reality), AR (Augmented Reality) and other digital visual technology applications, SILKROAD VISUAL provides creativity-centered and market demand-oriented digital creative services, including design visualization, digital marketing and exhibition display three major Main business segments. As a pioneer and promoter in the field of visual technology and application, SILKROAD VISUAL has completed many major cases with international influence: the creation of the digital animation restoration of "The Twelfth Scroll of Qianlong's Southern Tour, Returning to the Forbidden City" for the National Museum; the production of the short documentary "I Dream, I Struggle, I Run" for the 40th anniversary of reform and opening up together with Xinhua News Agency; the promotional film "Mountain and Sea " for the "Belt and Road" Summit Forum. The same volume of mountains and seas"; providing creative and digital support for the celebration of the 70th anniversary of the founding of the People's Republic of China; building the "China's Millennium Plan" Xiong'an New Area Planning Exhibition Center; innovatively linking domestic and foreign curatorial teams, experts in the field, and exhibition design teams to complete the Shenzhen The curatorial design and construction of the Contemporary Art and Urban Planning Museum in Shenzhen opened a new era of exhibition halls etc.
On November 4, 2016, SILKROAD VISUAL landed on the Shenzhen Stock Exchange GEM, becoming the first listed company in the CG digital creative field. With the help of capital, Silk Road Vision further laid out the research and development of visual frontier technology applications, covering visual cloud computing Visual Cloud Computing (Rayvision), digital twin application Digital Twin Technology (Tia Digital Technology), VR/AR/MR (Silkroad Visual Creation) and other new digital infrastructure of digital vision technology applications Research to enable a new round of digital upgrading of industry.
With forward-looking digital creativity and solid technology accumulation, through continuous technical innovation and field expansion, SILKROAD VISUAL keeps moving forward, taking "culture + technology" as the development strategy, and becoming a Chinese force that influences the world in the field of digital visual technology and application.

Best of Exhibition Space

Guangdong DONGSHENG Holding Group Exhibition Hall

Designer / Agency

SHENZHEN DAYU CREATIVITY CULTURAL CO.,LTD

Award

2022 Innovation

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The space creativity comes from the aesthetic concept of a Chinese garden with one pool and three mountains. The three exhibition walls displayed are like three undulating mountains, which respectively symbolize the three major industrial sectors of the company. On the ground, a pool of spring water created by digital images meanders into the distance. This is the corporate culture connotation of "Big rivers are full and small rivers are full" by the chairman of the owner, which symbolizes that the company walks between mountains and rivers in this way, and then returns nature to mountains and rivers.、

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The core item in the exhibition hall is the digital scroll with a width of 3 meters and a length of 40 meters. This long scroll uses traditional Chinese painting and technological dynamics to depict the use of stone building materials in ancient times, modern urban development and mining technology updates, and the vision of national prosperity in the future. It is not only a scroll of enterprise development； but also a scroll of industrial development； and a scroll of culture for the great rejuvenation of the nation.

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In terms of decoration design, the pursuit of minimalist and simple style. No extra cumbersome style modifications. The texture of pure natural micro-cement contains the frugal, pragmatic, restrained, and pure quality that represents the company, and it is also in line with the company's main environmental protection building materials industry.
One pool and three mountains, walking between mountains and rivers. It is the core concept of design.

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Agency: SHENZHEN DAYU CREATIVITY CULTURAL CO.,LTD

Founded in 2020, Dogwood Creative is located in Shenzhen City, Guangdong Province. It is a comprehensive solution service provider focusing on high-end enterprise customer showroom space planning and design, using modern multimedia technology to provide "cultural creativity and visual display". Dogwood team members are deeply involved in the cultural and creative industry, never forgetting their original aspirations, always taking "culture + technology + creativity" as the core, and relying on their international design and creative team to develop vertically in cutting-edge display design.
Company slogan: Dogwood, the Dogwood is clear, and the heart is clear. Based on goodness, small profit management.

Best of Exhibition Space

Shanghai Urban Planning Exhibition Center

Designer / Agency

SHENZHEN SILKROAD BLUE CREATIVE EXHIBITION CO.,LTD

Award

2022 SILVER

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Shanghai Urban Planning Exhibition Hall is a professional venue to display the achievements of urban planning and construction in China. As one of the four first-tier cities in China, it is also a national 4A-level tourist attraction, a national science education base, an international cultural exchange center in Shanghai, as well as an important publicity platform to showcase Shanghai's urban image and development achievements.
After more than a year of renewal and renovation, the much-anticipated Shanghai Urban Planning Museum has been reborn. The new exhibition focuses on the overall goal of "Shanghai 2035", fully utilizing new concepts, new technologies and new means to comprehensively interpret the renovate stage of Shanghai's development and present the city concept of Shanghai: a more warm and cultural city of humanity, a more dynamic and prosperous city of innovation, and a more resilient and sustainable city of ecology.

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GPDP-2022-Shanghai Urban Planning Exhibition Center- (7)

Located in the center of the exhibition hall, the stunning circular screen art installation "Shanghai Impression" uses two 60-degree dynamic screens and a 120-degree large screen to form a staggered trio of screens complementing the ground spread, forming a vivid "space-time window". The exhibition hall presents the six rounds of urban master planning in Shanghai since 1931. The “people's city” art installation directly opposite reflects the important concept given to Shanghai by the central government:
"City built by the people, City for the people."
The new exhibition of Shanghai Urban Planning Exhibition Hall focuses on global trends, implements national strategies and is based on Shanghai's reality. SilkRoad Visual interspersed with various display forms, and through high-tech technology and innovative expression to crafted for more than a year, with more than 100 multimedia films, 500 images and 90,000 words to depict the shape and color of the pavilion, shockingly presenting a city card with great exploration value and a sense of cultural weight.

GPDP-2022-Shanghai Urban Planning Exhibition Center- (9)

GPDP-2022-Shanghai Urban Planning Exhibition Center- (10)

GPDP-2022-Shanghai Urban Planning Exhibition Center- (11)

GPDP-2022-Shanghai Urban Planning Exhibition Center- (12)

GPDP-2022-Shanghai Urban Planning Exhibition Center- (13)

GPDP-2022-Shanghai Urban Planning Exhibition Center- (14)

As the first professional venue to showcase urban planning and urban development in China, the Shanghai Urban Planning Exhibition Hall has received more than 7.22 million visitors from China and abroad in the past 20 years since its opening. The Shanghai Urban Planning Exhibition Hall concentrates the past, present and future of Shanghai, and is an important window for citizens and visitors to understand Shanghai. It focuses on the visionary goals of urban development, records the vivid cases of Shanghai's urban construction and development, and reflects the trends of future urban development. Silk Road Visual is interspersed with a variety of display forms to create, through modern high-tech technology and innovative expression of craftsmanship for more than a year, to provide different types of citizens and visitors with rich and diverse content and experience. It allows visitors to better experience Shanghai's good environment for living, working, learning and visiting, and enhances the city's cohesion, attractiveness, creativity, competitiveness and influence.
Technical application in Shanghai Urban Planning Exhibition Hall:
360° digital circular screen art installation; LED ground screen; the world's largest 5D digital city sand table——"city brain", VR device, hologram, digital twin, interactive large immersive mixed reality scenes, isometric model and AR display device, giant LED screen

GPDP-2022-Shanghai Urban Planning Exhibition Center- (15)

GPDP-2022-Shanghai Urban Planning Exhibition Center- (16)

GPDP-2022-Shanghai Urban Planning Exhibition Center- (17)

GPDP-2022-Shanghai Urban Planning Exhibition Center- (18)

GPDP-2022-Shanghai Urban Planning Exhibition Center- (19)

GPDP-2022-Shanghai Urban Planning Exhibition Center- (20)

GPDP-2022-Shanghai Urban Planning Exhibition Center- (21)

GPDP-2022-Shanghai Urban Planning Exhibition Center- (22)

Agency: SILKROAD VISUAL TECHNOLOGY CO., LTD

Best of Exhibition Space

ASUS Super Lab

Designer / Agency

inDare

Award

2022 GOLD

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PROJECT

DESCRIPTION

ASUS has always adhered to the brand belief of "firm as a rock" and continues to innovate to create unique digital life experiences for users. In this background, we designed the flagship store for ASUS, using the stone as the main element to respond to the brand's strong beliefs.
In the customer experience area, we wanted to create a comfortable space with product thinking to bring a better experience to our customers.
In the product sales area, we designed a "space-time prism" with a semi-loop track as the product display, overturning the traditional retail store display rules and giving users a new visual experience, conveying ASUS' vision of the future.
In the product experience area, we break the inherent perception of desktop usage scenarios and fit the theme of“firm as a rock”to bring users a future space immersion experience and deep communication with the product.
In the product accessory area, we have designed a three-sided surround experience table, so that visitors can have a shocking experience no matter where they go. Users can feel both the strong core energy of the brand and the hard-core details of the product craftsmanship.
In this project, we are constantly thinking about the possibilities of the future retail space for commercial notebooks. Based on insight and analysis of cutting-edge trends, brand analysis and consumer research, we conceive a new situation of future retail space.

GPDP-2022-ASUS Super Lab- (1)

GPDP-2022-ASUS Super Lab- (2)

GPDP-2022-ASUS Super Lab- (3)

GPDP-2022-ASUS Super Lab- (4)

GPDP-2022-ASUS Super Lab- (5)

GPDP-2022-ASUS Super Lab- (6)

GPDP-2022-ASUS Super Lab- (7)

GPDP-2022-ASUS Super Lab- (8)

GPDP-2022-ASUS Super Lab- (9)

GPDP-2022-ASUS Super Lab- (10)

GPDP-2022-ASUS Super Lab- (11)

GPDP-2022-ASUS Super Lab- (12)

GPDP-2022-ASUS Super Lab- (13)

GPDP-2022-ASUS Super Lab- (14)

GPDP-2022-ASUS Super Lab- (15)

GPDP-2022-ASUS Super Lab- (16)

GPDP-2022-ASUS Super Lab- (17)

GPDP-2022-ASUS Super Lab- (18)

GPDP-2022-ASUS Super Lab- (19)

Agency: inDare Design Strategy Limited

inDare (Gewai Design) was founded in 2015, located in Shenzhen. It was co-founded by a team of senior talents from Hong Kong, Taiwan, Shenzhen and Shanghai. At present, the company has more than 150 talents from home and abroad, and we are committed to providing brand performance full-service projects for clients.
Our four core businesses include brand innovation, product innovation, space innovation and visual innovation. Until now, we have successfully won 270+ domestic and international design awards, including Red Dot Best of the Best, iF Gold Award, IDEA Bronze Award, G-MARK, Pentawards Gold Award, Muse Design Platinum Award, etc. We have become the team that has won the most design awards in the shortest time in China. inDare helps Fortune 500 and new consumer brands to discover strategic visions first, quickly capture the minds of young consumers and improve brand influence comprehensively.

Best of Exhibition Space

The Riddle In Boxes

Designer / Agency

Phoenix Shi

Award

2021 SILVER

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PROJECT

DESCRIPTION

As the first home furnishing display store in Ningbo, BANMEI is located in the Youbang Home Furnishing Mall on Metro Road, Ningbo. In order to homogenize the aesthetics of popular culture and harvest many young customers, this project hopes to give business enlightenment: use spatial color and texture to awaken silent young people, dare to chase dreams, and value their inner world. With the completion of the store space, the entry point of our design has changed from shaping the urban petty bourgeoisie trend culture space to how to perfectly fit the brand characteristics and space aesthetics, and how to construct a composite space for shopping and social display. Taking into account the aesthetic orientation and lifestyle of the consumers in the project location, the space is set up with "boxes" to echo the contradictions and the ever-changing modern aesthetics. With [Box] as the design language, the space technique is simply returned to form the senses.

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In the geometric space of the entrance, the red box on the ceiling creates a unique and tense mood in the space. The colors are filled with the contrast tone of red and black. Red is passion and explosion, and black is calm and restrained. Sensual blood grows in a rational enclosure, and the two colors are also balanced in the confrontation. Become the existence of vision and art. In this design concept, the device box is symbolized and enlarged to form a strong spatial memory point. By describing the potential relationship between the different sizes and different colors of the objective existence and the spiritual level, it tries to show the imagination of the whole and the individual, the macro and the small taste.

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The installation box is made of red steel plate as the main material. Through the change of space and color, golden glossy box, mirror stainless steel box, and white paint box are used in other spaces, which run through the entire space to express different emotions. It can also be understood as a kind of Conflict and confrontation. The indoor wall ceilings use the most traditional paint and building materials system. The artistic texture paint constitutes a complete space surface. The floor material is cured cement, the color is uniform, black and white, and it looks thick and heavy, and is used for the homogenization of the space. For the furniture display space, it is enough to cope with the needs of adjusting and changing furniture color at any time, so as to adapt to the changes of various colors, textures and styles. It can be understood as an echo to the overall environment.

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Spatial Form 1-Collection
Design is more about "how to provide customers with a sense of design and fashion attributes under the premise of cost-saving, and at the same time integrate a space with a sense of functional experience." The overall space integrates the different interfaces of the box, and gives the space a completely new visual sensory experience with simple geometric transformation techniques.

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Spatial form 2-decomposition
The designer hopes that it can be extended as a metaphor, alluding to the variability of fashion trends and the effect of internet celebrity, rather than just a single point of view. The avant-garde box shape is the carrier, and creative thinking is carried out from the color. On the one hand, the red box installation with bright tones, like a red hard core wrapped around the outside, is firm and passionate, to interpret the passion for the trend. On the other hand, it focuses on the core significance of vitality as a carrier for its creation, and extends the exploration of the way commercial space is perceived by people-more spiritual core and avant-garde concepts.

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Spatial Form 3-Disorder
The randomly established form is organized by precise logic and a complete sequence appears. Parallel juxtaposition and vertical staggering, different levels connect inside and outside. As a connecting body between spaces, it acts as an intermediary of spatial elements in the disorderly shape. The formation of space creation penetration corresponds to the randomness and order in the exhibition hall. Between disorder and order is a game of creative instinct and technique.

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Space Form 4-Freedom
From the consumer's point of view, the most interesting point of the space is that the geometric box is not only a complete display of the space as a whole, but also divided into several independent parts. The project makes the whole space more dynamic and creative through the change of furniture. More dynamic and changing ways of moving lines. The space function also has strong variability. The design is considered from the functional level. The LED light film is embedded in the wall and combined with the slide operation. In a sufficiently wide activity area, it can satisfy sharing events and trend parties, making the space not limited to shopping and display space, but also a diverse social space.

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The change of emotions in different spaces is a very moving thing, it is related to the way of thinking, behavior pattern and sensory experience. We all hope to use space to convey rich, diversified and infinite possibilities. Due to the internal location environment of the project, it is the passage leading to the public toilet. The exterior facade combines white artistic paint material to construct the main body into a white minimalist volume, with transparent glass bricks to form a relatively independent unit. At the same time, the interest between the blocks is increased, and a certain echoing relationship and clear rhythm are formed between each other, and a relationship with embedded links is set up with the site to construct a holistic dialogue.
The external facade of the space continues the ingenuity that the aisle designer has added to the two box walls of the works, that is, it echoes the red box at the entrance in terms of art and element themes, and extends new changes, truly shaping the external brand display into one complete theme.

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