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DESCRIPTION


The project is located in Beijing Dongwai No. 56 Business Park, with an area of 300 sqm. As a new digital advertising company, The client's expectation for the office is a sliver,homogeneous space, a container for creativity. At the same time, the owner also revealed her love for Andy Warhol's movie "Factory Girl", hoping to incorporate this into the design.
As a response to the "homogeneous space", the design strategy is to reduce excessive design and avoid a strong single image: use uniform style materials and industrial prefabricated products to reduce the traces of "design", which is intended to "lay out a unique atmosphere," Rather than form coherence." (From "Hapticity and Time", Juhani Pallasmaa)

Creative Factory

The space has two entrances, the main entrance guarantees passage and display, and the secondary entrance serves as a spiritual symbol of a "factory". The designer uses metal sliding doors and anti-collision doors in the factory workshop as the gates of the "factory" to maximize the rough and sharp industrial sense. Silver foil is attached to the walls of the lobby as a tribute to the movie "Factory Girl". In order to balance the coldness caused by the industrial sense, a large number of green plants were placed in the secondary entrance to bring life to the space and at the same time create a peculiar experience of employees entering the office through the grass.
The LED lights that represent the spirit of the enterprise are hung above the front lobby, which becomes a bright spot in the space without affecting the space elements within the scope of people's vision. On both sides of the lobby are the meeting room and the seminar room, which are partitioned by mirror glass to increase the sense of open space. All elements in the discussion room are silver, forming an industrial seminar space. One side of the seminar room is a small pantry, which is used for reception. There is also a duct transform to the cat climbing frame for use by the company's mascot.

A rest area is set between the front lobby and the office area as a transition between public and privacy. The original steel structure and heating equipment are preserved here, coexisting with the newly built walls, forming a rich spatial atmosphere. The folding door allows the discussion room to switch between independent and open, and connects with the rest area when opened, expanding into a corporate activity venue.
A 3.5-meter-long table is set on the central axis of the open office area, which resembles a factory operation table or a research and development creative experiment table. It can meet the needs of employees in group discussions or dining gatherings here. The long table is made of frosted stainless steel countertops, which is easy to clean and maintain while ensuring the touch feel. The long table is fixed with scaffolding around it, and the long table and the top light are connected as a whole. There are separate workstations on both sides of the long table, and silver metal mesh is arranged between the workstation and the aisle to enhance the sense of spatial sequence, and document hooks can be set on it to enhance functionality.

Set up a rest area near the window. Green plants, warm-toned sofas and low-end speakers remove people from fast-paced work and can take a nap on the sofa.

Through industrial materials (cement paint, stainless steel, metal mesh), and industrial products (folding anti-collision doors, chandeliers, scaffolding, etc.), the designer has laid out a literal "factory" atmosphere. Entering the office, these elements coexist with the original components in a low-key manner and serve the "atmosphere", realizing the owner's concept of "silver homogeneous space". At the same time, based on the silver-gray tone, warm-toned elements and green plants are introduced in the rest area and the front hall to soften the character of the space and improve the comfort and richness of the expression of the space.

Agency: Within Beyond Studio

Within Beyond Studio was established in Beijing in 2017. The studio takes architectural design as the core. Through the observation and research of multi-scale people and things, it tries to discover novel and avant-garde aesthetics in urban spaces and provide customers with high-quality and efficient design solutions. plan.