Best of Decoration Display
JINHUI YOUBUDONGFANG MARKETING CENTER, FUQING
Designer / Agency
- A PLUS DISPLAY
Category
- Decoration Display
Award
- 2021 Innovation
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PROJECT
DESCRIPTION
The project site is located in Fuqing City, referred to as "Rong", elegantly known as Yurong. It is located in the central hub of the economic zone on the west bank of the Straits in Fujian Province and the southern wing of the provincial capital city of Fuzhou. It is close to the Longjiang River and has a superior geographical environment. In this project, based on the context of local urban development in Fuqing and the cultural background of impressions, our designers extracted the elements of Fuqing’s "Youxi Terraces" as the origin of the design, and took "citing the light of the sky to the ground" as the introduction. The figurative design after the extraction of art is integrated into the soft decoration design of the entire marketing center.
Stepping into the clean and concise entrance corridor, combined with the streamlined space lines, a curved surface painting with the theme of "starry sky" is placed, which becomes the central memory point before entering the entire main space. The moon came out of the lunar eclipse, and the stars were shining and turbulent. If the light from the sky shines on the earth, then it is the light belonging to the earth. The infinite flow of art, we express it in the way of art design, so as to give it unique and dynamic vitality.
When entering the main negotiation area, the first thing that comes into view is the spacious white surrounding wall, presenting a large and bright space interface, clean but powerful. The blue-themed sofa is embellished with white hardwear, bringing a calm and warm feeling under the stars. The metal lines are combined with the shape of the indoor wall to turn and flow along the space movement, guiding the change of sight and the gathering or dispersion of the flow of people, forming various indoor functional places that can be retracted or released, and opened and closed. The water bar area is integrated into the end of the main negotiation area. The golden metal lines delicately trace the slender streamline outline, which is extremely stylish in a quiet and open place.
In the In-depth negotiation area, we will form an array of "Youxi Terraces" with local characteristics of Fuqing. The paintings on the wall extract the elements of the terraces to express the abstract art of the form. The "ground" used in the sales office is used on large-area sofas and single-person furniture with a finishing touch. The color of the carpet and the selection of the pattern of the seat are just like the terraced blue in the evening light. Adhering to the design idea of "the sky is bright, the earth is imaged", the terrace under the starry sky is quoted into the design idea of this case. The main chandelier is the meaning of the "ladder" to the moon night and starry sky. "Tara" shelf designed by architect Zaha Hadid from London for CITCO. The bent frame is made of black marble prototype carving and cantilever. It is a wavy structure intertwined in the center, extending beyond the core, like a terrace under a moonlit night and starry sky.
In the VIP negotiation area, the blanking of the border breaks the rigid space division. The ornamentation of plants and the echo of the grass-green sofa allow the entire interior space and functions to penetrate each other, making people enjoy the experience of being in it. The floor-to-ceiling device made of frosted glass uses the facade and texture of the terraces filled with water in spring as the artistic conception, which emits sparkling waves in the daylight. The installations in the VIP negotiation area are mainly white, and pure white is used to create blanks, which will permeate artistic feelings throughout. The utensils are reflected on the table, and it seems that you can see the spiritual branches and the vast starry sky, like a small dreamy space.
From the negotiation space to the absolute space of the children's area, you can feel the surprise of the transformation of time and space brought by the space. The focus of the children's area is the "cosmic galaxy" curved surface paintings, a large area of visual experience, inspire children to explore the mysteries of the unknown world, focus children's attention, while fully releasing parents' energy and time, but also to protect children's safety.
Art comes from life, and life is also part of art. The traditional soft clothing model in the past has been unable to satisfy people’s pursuit of youthful personality. In this project, we have made breakthroughs and innovations in themes and collocations, abstracting the presentation of "humanity" and "natural" in a deconstructed form. His artistic creation explores the ever-changing character of the space and also conveys our understanding of the openness of modern design.
Agency: A PLUS DISPLAY
A PLUS DISPLAY was founded in 2007, and the office is located in the Overseas Chinese Town Square, Nanshan District, Shenzhen.
Since its establishment, A PLUS DISPLAY has built a high-quality soft decoration design team based on more than ten years of talent training and reserve. It has many years of experience in many successful projects and is familiar with many different aspects such as real estate, hotels, office spaces, high-end clubs, etc. Types of projects, devoting great attention and deep thinking to each project. In project practice, from the initial project planning to the site landing, all are equipped with professional senior designers to track and control the entire process, determined to provide customers with the best design services.
A PLUS DISPLAY has always adhered to the design concept of "design is not only work, but also life and fun". Based on the interior design system that integrates professional design, engineering operations, interior furnishings, and high-quality selection, contemporary art is continuously implanted on the basis of design. The concept of the space allows the space to add more life art while gaining practical functions, which perfectly explains the original intention of DESIGN + ART + LIFE.
