Best of Cultural & Creative Products
Designer / Agency
- Guangzhou Yijun Garment Co., Ltd &Zhiwei Zhao
Category
- Cultural & Creative Products
Award
- 2024
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PROJECT
DESCRIPTION
The GOLF Urban Commute Backpack is inspired by the ultra-lightweight design, sleek lines, and skin-like outdoor windproof and waterproof features. The overall silhouette is square and upright, with the front panel incorporating streamlined curves and patchwork elements. It gives the backpack a minimalist yet layered appearance, creating a sense of depth and space. Additionally, the streamlined design not only reduces drag for cyclists but also helps prevent friction and collisions in crowded environments, providing a lightweight and comfortable user experience. Weighing only 590g and measuring 300*150*440mm, the GOLF Urban Commute Backpack is ideal for adult men of all ages. The S-shaped, widened shoulder straps reduce pressure, ensuring that even when the backpack is fully loaded, it remains easy and comfortable to carry.
Compared to traditional backpacks that often have a boxy, rigid appearance and feel heavy, the GOLF Urban Commute Backpack offers a fresh take on design. It seamlessly combines a structured shape with smooth, flowing lines, creating a look that is both understated and confident. The backpack features a spacious main compartment, two front panel pockets, two side pockets, a rear zip pocket, three interior panel pockets, and a dedicated laptop compartment. The design ensures ample storage space and meets the functional needs of a men’s backpack, thus providing both a large laptop compartment and various storage options. Additionally, the numerous compartmentalized pockets help keep the internal space organized, efficiently categorizing items such as a laptop, Switch console, daily clothing, books, etc., thereby enhancing usability. The 60 cm wide zippered opening provides easy access for retrieving or storing a laptop. The internal laptop compartment is padded for extra protection and equipped with a safety strap to secure valuable items. Regarding materials, the GOLF Urban Commute Backpack incorporates polyester fiber and innovative nano-tech fabric, boasting exceptional lightness, comfort, fine texture, softness, abrasion resistance, and wrinkle resistance. Additionally, it is completely free of formaldehyde and unpleasant odors. To address the delicate texture and lightweight feel of the nano-tech fabric, which can sometimes compromise durability and load-bearing capacity, the design team ingeniously reinforced the fabric’s base with a composite layer to ensure it retains both style and practicality. The fabric’s surface is coated with a nano-technology waterproof layer, which effectively blocks water penetration into the bag. The feature provides excellent water resistance and stain protection, enabling easy wiping and ensuring the product stays clean. The GOLF Urban Commute Backpack features black as its primary color, making it versatile for various occasions and outfit styles. Whether for formal business meetings, casual outings, daily commutes, or outdoor activities and sports, it seamlessly blends in.
Agency: Guangzhou Yijun Garment Co., Ltd &Zhiwei Zhao
Guangzhou Yijun Clothing Co., Ltd is mainly engaged in fashion brands and omni-channel industrial layout, integrating apparel, bags, leather goods, shoes, brand investment management, property development and other industries. The business operation model of entity and e-commerce sales is driven by the online sales including Tmall, Jingdong, Vipshop, Amazon and other mainstream e-commerce platforms; and offline high-end department stores, outlet shopping centres, airports, golf courses and other mainstream business districts. The company invested in central and southern China to set up a brand integrated supply chain industry base, to create a fashion brand industry development ecosystem, to provide broader strategic support for the development of its brand market.
Since its development, the company has become a multi-brand international fashion operation and management company, so far, the company's various brands of offline shops totalling nearly 1,500, its well-known fashion brands, including GOLF, POLO, V.NINE and so on, is committed to meeting the needs of the modern people of high-quality, all-rounded fashion life. We have diversified and comprehensive talents, a sales team with international market insight and control ability, and rich experience in market development. From property development to brand management, from brand production to channel co-operation, the management teams of its brands and industries have accumulated unique competitive advantages in operation.
The company adheres to the business belief of "Virtue carries things", develops the talent ladder of the enterprise by the mechanism of project partnership system and project share sharing system, and builds a broad development platform for the staff. The company's strategy drives the development of the enterprise, and the talent mechanism inspires the growth of the staff, while achieving the company's goals and strategies, helping the staff to the peak of their careers, and realising the value of their lives and dreams.