GRAND PRIX DU DESIGN PARIS 2023

Cultural & Creative Products

Best of Cultural and creative products 

YUSHUQIAN Liquor Tun 1812
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This is a commemorative product for ‘Juchengfa Pot‘, a Chinese liquor workshop started in 1812. The workshop has been passed down for seven generations. The base liquor is brewed with ancient craftsmanship. During brewing,It first put into the world's largest Liquor Tun,and then put into pottery altar for storage for several years. Then Luzhou-flavored base liquor and Tun sauce-flavored base liquor are perfectly associated to form a unique Liquor Tun old liquor with special rosin and outstanding old fragrance, sweet aftertaste, rare and precious. This is a limited edition launched to commemorate the 210th anniversary of the origin of Yushuqian Liquor and a high-end product.

Agency: Yushuqian Liquor Co., Ltd

Yushuqian Liquor Co., Ltd started with Juchengfa Pot, which was established in 1812 (in the Jiaqing period of the Qing Dynasty),also is the North China's frist liquor business building Liquor Culture Manor concept. Yushuqian Liquor has successfully delivered Yushuqian No. 1 series, Yushu Daqu vintage series, Yushuqian Liquor Tun series and other best-selling products. Today, the Yushuqian brand has become the representative brand of liquor in Jilin Province, and is also one step closer to the corporate's goal of ‘ the leading high-end liquor in Northeast China’.

Best of Cultural and creative products 

Duck-like Glass Pitcher
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This is a water pitcher inspired by the shape of ducklings and flowers. With a bright yellow, pear-shaped and pleasant-looking body, the overall appearance resembles a cute duckling. The little flower on the lid adds more fun and vigor to the product. The spout is designed to look like a real duck beak. The interesting, pleasant shape makes the pitcher entertaining to use. Besides its attractive appearance, the product also features high practicality and safety. The entire body is made of transparent and textured high borosilicate glass, which can withstand temperatures from -20°C to 120°C, making it resistant to cold and heat. The spout and lid are made of food grade silicone, which is innovatively combined with the glass body to ensure smooth water flow. The raised glass ball on the handle allows users to better hold and move the pitcher, providing a comfortable grabbing feeling. In addition, with a large capacity of 1200ml, it can fully meet the user's daily need for water.

Agency: Shanghai Bocheng Brand Planning Co. LTD

The company is committed to accelerating brand empowerment and bringing sustainable business growth to brands.
We are long-term brand marketers;
We are "practitioners" of e-commerce marketing;
We are "innovators" in product planning;
Our vision is to be a leader in diversified creativity driving business value, and our mission is to create products that make users scream and provide services that move customers. Through brand integrated marketing and brand rejuvenation, e-commerce marketing and traffic management, product design innovation and cross-border co-branding, and well-known IP management of global artists, etc., we help brands achieve rejuvenation, continue to break the circle, and link the future.

Best of Cultural and creative products 

Taibai – Elegant Series
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Entry name : Taibai - Elegant Series
Design Notes: The Taibai brand logo is the earliest trademark in China, and the product gourd shape and logo are one and the same.
The Taibai - Elegant Series is inspired by the design of a gourd,homophonic "Fu Lu", "protector", is the earliest original device of human beings, is also one of the oldest mascots of the Chinese nation. The gourd has a long history of being used for food, medicine, and as a floating and agricultural tool, as well as a musical instrument and a wine vessel.
The elegantly shaped, simple and colour-coordinated bottle is a clear blue glazed glass bottle covered with a silver gradient lacquer, like the silver moonlight on the silent sea at night. The shaped cap is a perfect replica of the gourd shape.
The design is based on the typical shape of the gourd, the "sub waist gourd", and the traditional Chinese auspicious culture, combined with the aesthetics of the Internet era to create a modern Chinese Baijiu packaging work with Internet genes.
Everyone is the protagonist of his or her own life, and the gourd wine vessel is to the chivalrous man what the Taibai wine is to us - a Chinese martial romance in life.

Designer: Simon Jiao

Simon Jiao, designer, brand. Committed to brand communication, the traditional contemporary style design and product experience combined. Repeatedly gains in domestic and international design awards, works have been international design journals indexed, has won the Asia's most influential design award, excellent brand image design award, book art exhibition installed frames design award.Gold Award for best design award design.

Best of Cultural and creative products 

Taibai – Wind Series
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Entry name : Taibai - Wind Series
Design Notes: Products developed by Taibai Company, creating gourd wine products based on the drinking theme of the Chinese poet Li Bai.
The Taibai Wind series is inspired by the poet immortal Li Bai of the Tang Dynasty. "Li Bai was known to be a great drinker, and his wine gourd was always on his waist.
The series contains two grades (traveling/mind/impetuous and song/glorious/worldly) with a total of 6 bottles. The design of the whole set is simple but connotative, decorative but moderate, more in line with the modern minimalist lifestyle, bringing a different sense of drinking experience.
Through this simple and intuitive packaging design, we hope to change the heavy, traditional image of Chinese Baijiu and make the younger generation accept and fall in love with Chinese Baijiu.
The aesthetics of the Wine Fairy Gourd is presented from an international perspective; the glass material is artistically presented, colliding Chinese gourd culture with modern innovation, more in line with the aesthetic trends of contemporary people in the age of fast consumption.
At the same time the gourd bottle can be reused as a portable decanter or portable water bottle for fashionable hipsters to carry.
The combination of gourd and wine promotes Chinese culture.

Designer: Simon Jiao

Simon Jiao, designer, brand. Committed to brand communication, the traditional contemporary style design and product experience combined. Repeatedly gains in domestic and international design awards, works have been international design journals indexed, has won the Asia's most influential design award, excellent brand image design award, book art exhibition installed frames design award.Gold Award for best design award design.

Best of Cultural and creative products 

BEGGI Nasal spray
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The improvement of public health awareness has brought about higher nose care needs for alleviating nasal discomfort and rhinitis. However, traditional manual and electric nose washers require users to prepare physiological saline, and have the risk of chocking water and puncture. In this connection, this product adopts innovative structural design and new materials to solve the shortcomings of traditional nose drops and ointments , which are difficult to use and easy to hurt the nose, providing users with a safe and comfortable nose washing experience.
The product has adult version and children version according to the applicable population, and its sprayer looks like an elephant trunk. The children version innovatively applies the third generation flexible rubber technology to the nasal spray field, and the nipple-shaped head not only avoids excessive penetration into the nasal cavity, but also ensures that the nasal mucosa is not punctured. The adult version adopts an brand-new adjustable head, which allows users to use umbrella-shaped or column-shaped heads according to their needs, and employs E-TECH protection wings to prevent scratches caused by penetrating into the nasal cavity.
Considering the uneven water flow of the manual nose washer, this spray is the first to produce water at constant pressure. Combined with the gas-liquid separation structure and the micro nano diffusion system, it achieves continuous pressing, uniform water flow as well as stable and comfort cleaning impulse. Furthermore, the product also adopts an ergonomic small waist design to ensures a comfortable grip.
These innovations improve the comfort of nasal washing, effectively reduce user ' resistance to nasal washing, and have a positive impact on developing the habit of regular nasal washing and reducing the probability of illness.

Agency: Chongqing Tianyu E-commerce Co., Ltd

Chongqing Tianyu E-commerce Co., Ltd is an Internet company focusing on the field of rhinitis big health. Due to the founder's care for families with nasopharyngeal cancer, it is determined to build a leading brand of rhinitis in China. Nasal Spirit uses the Internet and big data to innovate and develop professional, reliable and comprehensive rhinitis products. New electricity + + retail category for the pattern innovation, to create a high and new technology enterprise with continuous innovation ability characteristics The shareholders of a company with in 100 to apply for patents, developed children sterile physiological sea water Handheld electric nasal irrigation Bacteriostatic washing salt Nasal towel paper and a series of innovative products, by the love and esteem of rhinitis patients.

Best of Cultural and creative products 

Jamie pet nest
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The initial inspiration for the design of the cat's nest comes from the capsule. The standard symmetrical geometric figures can be seen everywhere, such as the table top and western dinner plate. The sense of symmetrical lines is visually instructive and aesthetic. The CAD size data map is drawn. After the deep processing of the product is completed by using the CNC full-automatic engraving machine, the poplar eucalyptus solid wood multilayer board is selected, and then the 800 mesh fine sandpaper is used to polish the edges of the product to make the edges smooth, remove burrs, and feel the texture and touch delicate, The board surface is faced with 800 ° high temperature melamine. The facing material has the characteristics of flame retardancy and pollution resistance. It is easy to clean, resist dyeing and waterproof in the use process (this material is widely used in high-end application facilities such as airport high-speed rail). The structure is a carpentry foundation plug-in assembly structure. The buyer's assembly process can achieve the characteristics of a stable structure without complicated hardware links. The side opening width of the product is 3.5 cm, and the length is gradually shortened, It forms a progressive aesthetic sense of vision. The side opening can fully interact with pets. The front door uses 5mm tempered glass to achieve safe use. Children can also interact with each other through the glass door to stimulate children's love for small animals. The product has an appearance of 86cm * 60cm * 60cm. The internal ladder is connected by hemp rope. Small animals can also easily climb to the rest floor, The door bolt is designed with cat claw shape and interesting bionic design. The door panel is equipped with silent hydraulic hinges. The process of opening and closing the door panel is as low as decibels of "falling leaves". The lower part of the cabinet is equipped with a universal wheel, which can be easily placed everywhere in the room by users, making it easy for girls to move alone. The universal wheel is equipped with a brake function, and can be fixed anywhere. For small family buyers, this product is also very friendly. In addition to its original understanding function, the product can also be used as a small table beside the sofa. The product structure is a full disassembly and assembly structure, which is stacked and packaged, convenient for transportation, convenient for disassembly and storage, and covers an area of less than 0.1 square meters. The product has two colors, one is white wood grain tactile model, and the other is log wood grain tactile model. The product colors are versatile, and can be easily integrated into life everywhere.

Agency: Demi Industrial Design Co., Ltd

Demi Industrial Design Co., Ltd. (basic) is a professional brand design organization engaged in brand vision, commercial design, creative product R&D and design. It is a team composed of a group of young cutting-edge designers and fashion illustrators. We are keen to discover the true brand value from the details of life, focusing on the brand in different application environments The overall visual communication, communication and experience are good at providing customers with effective and innovative brand solutions by means of simple, clear and conceptual design, and ultimately helping customers achieve their expected cultural aspirations and business goals.
Starting from the deep combination of the brand building system to establish the image with the online stores and the customer's lifestyle, we achieve the artistic, practical and life oriented brand building, so as to create the terminal experience of the brand's fashion lifestyle and precipitate the registration of the brand's personality culture base
Business scope: product design/LOGO/packaging design/product designer Booklet/printing process/enterprise manual | poster design | leaflet | Taobao repair | color page design | furniture design | exhibition board design | short video shooting

Best of Cultural and creative products 

MaH YOUNG
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MaH YOUNG is a patented backpack. Its design concept is derived from the brand logo "MAH". The designer subtly splits, knobs and overlaps its 3 letters, which has a great visual impact, in line with the aesthetics of today's young people. It has a variety of colors for users to choose from, which perfectly meets the needs of different users.
The backpack adopts the industry's first decompression and ventilation design, its shoulder strap adopts the original honeycomb structure flexible foamed TPR material, which effectively disperses the pressure, and achieves a 50% decompression effect compared with traditional foam sponge. Through the application of different materials, it can also bring a new feeling to the user. This series of backpacks uses technological trend elements, simple and sophisticated design, rich internal structure, can meet the needs of daily commuting or short journeys. Through the splicing of color blocks in different parts of the exterior, a variety of personalized designs can be transformed, which can easily show the user's casual and simple temperament.

Agency: Guangzhou Horisun Trading Co.Ltd.

Horisun was founded in 2014 and focuses on the luggage industry. We insist on being design-driven and provide consumers with high-quality luggage accessories through continuous innovation. The brand concept of "bringing exploration and innovation into every life journey" drives us to continuously strive to help people have a better life journey. The target group we cover is 16-30 years old. The product line covers backpacks, handbags, shoulder bags, messenger bags, wallets, trolley cases and related peripheral derivatives, providing consumers with daily leisure, school, commuting, travel and other multiple scenarios of luggage selection.

Best of Cultural and creative products 

WOOHOO
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As a series of cultural and creative products, the name “Wo Huo Dai” (WOOHOO) created by the brand founder has become a popular internet lingo and a representative of internet language culture. The “surprised and amazed” connotation in WOOHOO implies the product will provide customers with a creative and refreshing experience.
The Chinese character “Dai” shaped products were designed on the basis of the brand cultural connotation, combining the pattern of brand logo, English elements, Chinese characters and slang expressions. It is the embodiment of brand IP, which strengthens the relation between products and the brand logo and promotes users to generate relevant logical associations with the products. The unique visual expression makes WOOHOO become an artwork or a decoration, conforming to the expression logic of young people and catering to young people’s attitude towards life- to be unique and individual. In addition, as a relatively small subculture, “Dai” implies calm and indifferent Zen and the “Still waters run deep” wisdom in Chinese artistic conception. The designer hopes that WOOHOO will become a subculture carrier and an inspiration to design more targeted products with market demand, forming a cultural language to establish direct and flexible connection between different subcultures and to promote and deepen mutual communication.

Designer: Xudong Zhang, Hao Tan

Xudong Zhang, an independent designer and contemporary artist, is the founder and chairman of the board of directors of Beijing WOOHOO Technology Co., Ltd. He has generated 230 million searches across the web in 2013 and been engaged in graphic design, brand design, product design, IP design, visual installation art, etc. for 22 years.He has won the Gold Awards of MUSE Design Award, A'DESGIN AWARD&COMPETITION, IAI DESGIN AWARD. He is also a leading figure in Chinese restaurant brand design.
Tan Hao, a graduate of Tianjin University of Science and Technology, is the design director of Yenergy Culture. His major works include: China National Offshore Oil Offshore Vessel Cabin Design Standard, Taishan Gypsum 2021-2023 New Product Packaging Design, Beijing Winter Olympic Spirit Exhibition Design Planning.He is also a collaborative designer for the China Academy of Space and Astronautics Lunar Exploration and Mars Project.

Best of Cultural and creative products 

Chinese classical Intangible Cultural Heritage creative product —–“Penglai Wonderland”
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The large-floor screen "Penglai Wonderland" is a decorative art work created by some embroidery Niang collective in the Intangible cultural Heritage Embroidery production base of Suzhou High-tech Zone, Jiangsu Province, China. The work is a combination of fine carved frame of safflower pear from Brazil and hand-embroidered "Penglai Pavilion landscape". The work is fine and full of artistic charm. This 2 frame length 2.65 meters, 2.3 meters high, embroidery picture 2 meters, 1 meter high "Penglai Fairyland" can be placed in the office conference room, hotel welcome hall, building lobby, reception room of the club, or garden, exhibition hall, museum, entertainment open area, they can not only play the embellishment of the overall architectural decoration environment, It can also stimulate people's feelings for the excellent culture of the Chinese nation and promote the inheritance and development of China's intangible cultural heritage.
“Penglai’Wonderland” Located on Danya Mountain in the northwest of Penglai District, Yantai City, Shandong Province, Penglaige covers an area of about 32,800 square meters. The main building of Penglai Pavilion was built in the sixth year of Jiayou of the Song Dynasty (1061). The attic is 15 meters high and sits to the south of the north. It is a double-storey wooden structure. There is a golden plaque hanging in the pavilion, on which there are three strong characters of "Penglai Pavilion" written by Qing calligrapher Tiebao. There are poems of famous scholars hanging on the east and west walls. Near the Pavilion, there are more than 200 inscriptions on the sea view of scholars of all dynasties. In the south of the pavilion, there are three Qing Hall, Lu Zu Hall, Tianhou Palace, Dragon Palace and other Taoist temple buildings, which are built according to the Danya mountain, layer upon layer, the height is scattered, and the pavilion is integrated, with a total construction area of more than 18,900 square meters; In the east of the pavilion, Guanlan Pavilion is built in the southeast, which is a place to watch the sunrise in the East China Sea. On the west of the pavilion, it is famous for watching a mirage, and because it has no Windows on three sides. In the north of the pavilion, a short wall is built to protect it. The whole building is steep and precipitous, imposing momentum, Zhubi glow, magnificent scenery. And located under Penglai Pavilion prickly pear bridge, exquisite structure, wonders and historic sites rich, so Penglai Pavilion also known as a "fairyland" world. After vicissitudes of life, Penglai Pavilion has developed into an ancient architecture group as the central axis, Penglai Water City and Tianhengshan as the two wings, four cultures (immortal culture, Jingwu culture, port culture, Marine culture) as the foundation, mountains (Danyashan), sea (Yellow Sea and Bohai Sea), city (Penglai Water City), Pavilion (Penglai Pavilion) as the natural scenery, Dengzhou Museum, Ancient Ship Museum, Tianhengshan Mountain, Hehai Pavilion and the coordinates of the boundary between the Yellow Sea and Bohai Sea are more than 20 scenic spots for historical sites, cultural landscape, leisure and entertainment in one. In 1982, Penglai Pavilion was listed as a state key cultural relic protection unit,It is a national 5A-class scenic spot, In 2022, it be included in the "List of Preferred Projects for Integrated Development of Intangible Cultural Heritage and Tourism in China".

Agency: Beijing Alliance International Commerce Co., Ltd

Founded in 2010, our company has more than 10 years of experience and market awareness in promoting cultural and creative products, intangible cultural products, national geographical indication products, and Central European geographical indication products. Now it has the intangible cultural heritage product trademarks "Aifusi" and "Defeng" registered by the National Trademark Office, which are well-known brand products in China. At present, the brand products that have been promoted are distributed all over the country, and the marketing network covers more than 30 countries and regions in the world. The main products of our company: embroidery products with various forms of fine carving frame configuration designed by ourselves, with patterns of flowers, landscapes, people, animals, still life, etc., and types of ornaments, pendants, screens, floor screens, handicrafts; Interior decorative art materials combining ancient and modern times with foreign countries. The product design originates from the original intangible cultural heritage history and culture, calligraphy and painting, changes in modern human living environment, ancient and modern people's ideas, etc. Our company pursues innovation and improvement on the basis of continuous inheritance and development, and forms its own brand, cultural and creative product characteristics, and domestic and foreign market share.

Best of Cultural and creative products 

Taibai – Ode Series
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Entry name : Taibai - Ode Series
Design Notes: Chinese Baijiu, as a traditional drink in China, plays a pivotal role in the daily life of the nation. At the same time, liquor is not just a drink, but also a symbolic presence.
The Taibai Ode series focuses on traditional Chinese gourds, combined with modern glass gradients and metal work. It makes the national trend simple and generous. The fashionable shape allows the white wine to enter the life of the public not only as a drink but also as a work of art. It also meets the fashion needs of young people and becomes a fashion item.
The overall solution is simple, stylish, innovative and bold, with a simple opening that makes it easy for consumers to drink. The reusable box and bottle also add to the environmental friendliness.
This packaging perfectly fits the brand's minimalist gourd style and achieves an innovation in liquor packaging that redefines the new Chinese aesthetic of liquor. Adding some flair to the Chinese Baijiu packaging design.

Designer: Simon Jiao

Simon Jiao, designer, brand. Committed to brand communication, the traditional contemporary style design and product experience combined. Repeatedly gains in domestic and international design awards, works have been international design journals indexed, has won the Asia's most influential design award, excellent brand image design award, book art exhibition installed frames design award.Gold Award for best design award design.