Cultural & Creative Products

Sanxingdui bronze bird double drinking cup
Designer / Agency
Category
Award
Share this project
PROJECT

DESCRIPTION


This Sanxingdui double drinking cup is a fashion cup designed by me, and the series styles have been supplied to Sanxingdui Museum for sale. The highlights of the design of the cup are: a cup of double drink, a key to open the lid, seal and leak proof, Sanxingdui Bronze bird trend cartoon IP design, can be slanted, single lift, easy to use.
1. One cup has two drinking methods. The design inspiration of the cup lid comes from the man with bronze mask of Sanxingdui. The cup lid adopts streamlined design and is more fashionable. The left and right cups cover one red and one green, one high and one short, highlighting the double drinking function; 2. The overall color of the cup is mainly red and green. In traditional Chinese culture, red has always represented luck and happiness, and is an important blessing artifact for people. Green is the color of bronze, and green represents environmental protection, and the product is made of food grade maternal and child materials. 3. The silicone set adopts the design of Sanxingdui bronze bird, the bronze bird of cultural relics is relatively cold. The highlight of my design will make the image of the bird more cartoonish and cute, which is close to the love of consumers. The design on the back of the silicone sleeve is the exterior image design of the new building of Sanxingdui Museum. Sanxingdui New Museum was completed in August 2023, in line with the characteristics of Sanxingdui Museum cultural and creative memorial products. 4. The cup belt refers to Sanxingdui pattern solitary line pattern animal face pattern humanoid pattern, moire pattern and other texture design, simplifying it and more in line with the characteristics of the cup product. 5. The control button to open the lid of the double drink cup is the eyes of the man with the bronze mask of Sanxingdui. The color is gold, showing the classical and elegant aristocratic atmosphere of traditional Chinese culture.

Designer:Xu Yan yuan

YAN YUAN XU ,University art teacher,XIYUANTrade Shanghaicorporation,Sichuan Pusheng design corporation ,Quanzhou Pusheng ceramics corporation,design Shareholders, design directors.
The industrialization leader of non-legacy literature creation has been reported by many news media. (Sina, IFeng.com, Global Network, Jiangxi Network Broadcasting and Television, Shandong Network, Sohu network, Tencent Network, NetEase, Sina, China People's Daily, China China Network, etc.).
Senior illustrator, product designer, brand founder, professional teacher of art design university, double teacher, professional member of Shenzhen Illustration Association, senior advertising designer, senior interior designer, full-time teacher for many years, with rich teaching experience and class management experience. He mainly studied online art design, commercial illustration design, animation design, brand image design and other professional directions, published several articles in public journals, participated in the teaching ability contest and won the provincial first prize; Guided students to participate in competitions and won many honors; Won the honor of excellent class tutor for many times.
He has nearly 20 years of teaching experience in art design and rich practical experience in projects. However, the key that makes its design unique is derived from the research of culture and art in the past 20 years, especially the research of intangible cultural and creative topics. Based on Sichuan Province, which is rich in intangible heritage and cultural and tourism resources, Teacher Xu believes that regional advantages can be used to integrate exploration and research. After years of research energy, such consideration has proved to be very correct. Xu Yanyuan presided over or participated in the completion of more than 10 national, provincial and municipal non-legacy research projects, such as "Research on Cultural and creative Design of Sanxingdui Bronze Mask under IP Cultural Background", "On the protection and inheritance of Sichuan Qiang Embroidery", "Application and Research of Chinese ink Painting techniques in cartoon design", "Inheritance and Development of Mianzhu New Year Pictures", and compiled the 14th Five-Year Plan teaching material "Cartoon" IP Image Design, and thus won many scientific research awards. At the same time, Xu Yanyuan also led the team as a mentor to help students win many provincial cultural and creative design awards, such as "Sichuan Tourism Design Competition" and "College Student Advertising Art Competition".
Engaged in nearly 20 years of senior designer, educator, teacher Xu Yanyuan thought that perhaps in the business can also bring some new breakthroughs. Xu Yanyuan came into contact with many e-commerce companies in need of creative design breakthroughs in the cross-topic research. Because Xu Yanyuan is proficient in cultural and creative IP design incubation and electronic store visual design, she was recognized and served as the chief designer of CUP MYSTERY/PURSING international brand in China and the United States.
The brand joined hands with Luo Yonghao, Hu Bing, Sihuo sister, Liu Xun and other stars to participate in product sales activities, fashion and lifestyle products were widely sold on Tmall, Taobao and Jingdong, and led the team to register 40 works to create "Sofa Panda" and "Super. "Annie and its animal friends" and other creative IP, successfully created tens of millions of sales, only in 2021, five stores to create sales of more than 50 million yuan, the original product contribution sales of more than 10 million yuan. The "Sofa Panda" IP derivative product designed by the company also won the first prize of 2020 Chengdu Gift Tourism Product Creative Design Competition; His personal design works won the finalist award of Shenzhen Museum Cultural and Creative Competition. The design works are sold in Sanxingdui Museum, Chengdu Museum, Gansu Museum, ITO Yanghuado, Xinhua Wenxuan Bookstore, Geometric Bookstore, etc., and are loved by consumers.
For CUP MYSTERY brand won the Chinese regional ranking for many times: Top 10 brands of animal cup, top 10 brands of insulated cup, top 10 brands of insulated cup, top 5 brands of insulated cup, top 10 brands of straight cup, top 10 brands of non-slip cup, top 10 brands of non-slip cup, top 10 brands of imported glass, top 10 brands of imported glass, top 10 brands of cartoon cup, top 10 brands of cartoon cup, and top 10 brands of cup.

Jade-like Black Stones Series
Designer / Agency
Category
Award
Share this project
PROJECT

DESCRIPTION


This is a set of desktop decoration designs with literati spirit, called Black Jade. In traditional Chinese culture, the concept of seeking action without dispute and harmony without difference is a noble character that is contradictory and unified. The sentiment of literati is both strong and gentle, and various different personality traits combine to form a delicate and interesting personality aesthetics. This group of designs consists of a total of 9 pieces, combined in different forms to create a multifaceted posture, just like the embodiment of the inner spirit of literati, sometimes surging and crashing, sometimes soft and graceful. The product is made of copper and aluminum metal materials, and the seamless connection between the two materials is achieved through traditional embedding technology, achieving exquisite craftsmanship quality. The proportion of its shape and the weight of the metal itself achieve a perfect tactile experience, making it a poetic living object.

Agency:Shine Meditation Health Technology(Hangzhou)Co., Ltd

"Shine Meditation", founded in 2017, is a brand of healthy life based on the future way of human survival. It includes two parts: home products with brand-new experience and meditation relief service. "Meditation" takes the world-renowned furniture - Meditation seat as its core product, expanding a variety of categories, different styles of meditation peripheral product series. In the past, we focused on the basic use function of products. With the improvement of our understanding, we gradually found that the exploration of higher spiritual level of human beings will become an indispensable aspect of functional needs. Today, with the rapid development of society, people will have to face the mental pressure and physical overdraft brought by fast and efficient work. The continuous abundance of the external material world can no longer bring more happiness to people. So we turn to the inquiry into what is hidden in our heart. Where does real and beautiful happiness come from? In 2018, we launched the "Heart Life" campaign to the whole world, and began to build China's Oriental spiritual life culture, to stimulate people's physical potential by meditative lifestyle, and to build social collaboration and happiness perception of personal life!

Yurun Siyuan
Designer / Agency
Category
Award
Share this project
PROJECT

DESCRIPTION


This wine tool set is specifically designed for Moutai liquor, a renowned Chinese liquor brand. The set aims to convey Moutai’s spirit of gratitude and giving back while cultivating a profound cultural ambiance of gratitude, wherein Moutai acknowledges the kindness received, embraces its origins, and fosters a sense of appreciation and the pursuit of progress. Furthermore, it represents the company’s resolute commitment to repay acts of kindness and conscientiously assume the responsibility that accompanies such grace. The design concept, which aligns perfectly with the cultural connotations symbolized by the phrase “Si Yuan” (思源) meaning “returning to the source” from a famous Chinese poem, emphasizes the importance of acknowledging and appreciating one’s origins.
The packaging box and gift bag employ a minimalist design approach, combining deep purple and golden textures to present users with a solemn and elegant first impression. The contrast between light and dark colors directs the user’s visual focus towards the illustrations, brand logo, and accessories. The front illustration portrays the unique brewing environment of Moutai liquor, depicting its distinctive landscape in different layers. It represents not only a microcosm of the brand’s birth but also symbolizes its cultural heritage rooted in nature and gratitude.
In harmony with the set’s name “Yu Run,” which means “lustre of jade”, the main body of the wine vessels are crafted from exquisite jade-like ceramic material, characterized by a pure and warm glaze, which also symbolizes noble virtues. The appearance of the wine jar evokes the imagery of robe-wearing ancients drinking a toast, with the “raised hand” serving as an inverted beak-shaped channel for pouring. Additionally, to enrich the visual effect and provide users with a distinguished drinking experience, the wine jar features embossed metal elements at the bottom, complementing the golden product logo on it.
The set consists of eight wine glasses, with ceramic bottoms, metallic structural components with embossing, and glass bodies. When the user turns the wine glass upside down, a red seal on the bottom reveals the fusion of Moutai’s spirit of gratitude and the moral standards summarized by Confucianism. Each seal represents a Chinese character associated with virtues such as benevolence, righteousness, propriety, wisdom, trustworthiness, respect, loyalty, and filial piety, reinforcing the cultural temperament of the product.

Agency:Guizhou Jiuyun Creative Product Cultural Development Co., LTD.

Guizhou Jiuyun Creative Product Cultural Development Co., LTD. Founded in 2016, it is a comprehensive service company focusing on original design. Since its establishment, the company has been based on user experience as the core, following the development concept of "adhere to culture, innovative service". We hope to carry traditional culture with modern design language, and reflect the cultural core contained in products while expressing product attributes. Relying on strong creative product supply chain resources, the company provides customers with integrated solutions of product design, research and development, proofing, production, packaging and distribution services. The core business includes creative product development, cultural and creative gift design, brand image design, etc. At the same time, the company has provided cultural and creative gift development, design and production services for many times for China Tobacco, including Jiangsu, Sichuan, Fujian and Zhejiang. In addition, the company also has deep cooperation with Ruters, Nongfu Spring, Tencent, Huawei and other well-known brands, to provide professional, high-quality full-case design services for the major brands, with the design language to help the brand efficiently interpret and convey the brand concept, establish brand image.

Best of Cultural and creative products 

YUSHUQIAN Liquor Tun 1812
Designer / Agency
Category
Award
Share this project
PROJECT

DESCRIPTION


This is a commemorative product for ‘Juchengfa Pot‘, a Chinese liquor workshop started in 1812. The workshop has been passed down for seven generations. The base liquor is brewed with ancient craftsmanship. During brewing,It first put into the world's largest Liquor Tun,and then put into pottery altar for storage for several years. Then Luzhou-flavored base liquor and Tun sauce-flavored base liquor are perfectly associated to form a unique Liquor Tun old liquor with special rosin and outstanding old fragrance, sweet aftertaste, rare and precious. This is a limited edition launched to commemorate the 210th anniversary of the origin of Yushuqian Liquor and a high-end product.

Agency: Yushuqian Liquor Co., Ltd

Yushuqian Liquor Co., Ltd started with Juchengfa Pot, which was established in 1812 (in the Jiaqing period of the Qing Dynasty),also is the North China's frist liquor business building Liquor Culture Manor concept. Yushuqian Liquor has successfully delivered Yushuqian No. 1 series, Yushu Daqu vintage series, Yushuqian Liquor Tun series and other best-selling products. Today, the Yushuqian brand has become the representative brand of liquor in Jilin Province, and is also one step closer to the corporate's goal of ‘ the leading high-end liquor in Northeast China’.

Best of Cultural and creative products 

Duck-like Glass Pitcher
Designer / Agency
Category
Award
Share this project
PROJECT

DESCRIPTION


This is a water pitcher inspired by the shape of ducklings and flowers. With a bright yellow, pear-shaped and pleasant-looking body, the overall appearance resembles a cute duckling. The little flower on the lid adds more fun and vigor to the product. The spout is designed to look like a real duck beak. The interesting, pleasant shape makes the pitcher entertaining to use. Besides its attractive appearance, the product also features high practicality and safety. The entire body is made of transparent and textured high borosilicate glass, which can withstand temperatures from -20°C to 120°C, making it resistant to cold and heat. The spout and lid are made of food grade silicone, which is innovatively combined with the glass body to ensure smooth water flow. The raised glass ball on the handle allows users to better hold and move the pitcher, providing a comfortable grabbing feeling. In addition, with a large capacity of 1200ml, it can fully meet the user's daily need for water.

Agency: Shanghai Bocheng Brand Planning Co. LTD

The company is committed to accelerating brand empowerment and bringing sustainable business growth to brands.
We are long-term brand marketers;
We are "practitioners" of e-commerce marketing;
We are "innovators" in product planning;
Our vision is to be a leader in diversified creativity driving business value, and our mission is to create products that make users scream and provide services that move customers. Through brand integrated marketing and brand rejuvenation, e-commerce marketing and traffic management, product design innovation and cross-border co-branding, and well-known IP management of global artists, etc., we help brands achieve rejuvenation, continue to break the circle, and link the future.

Best of Cultural and creative products 

Taibai – Elegant Series
Designer / Agency
Category
Award
Share this project
PROJECT

DESCRIPTION


Entry name : Taibai - Elegant Series
Design Notes: The Taibai brand logo is the earliest trademark in China, and the product gourd shape and logo are one and the same.
The Taibai - Elegant Series is inspired by the design of a gourd,homophonic "Fu Lu", "protector", is the earliest original device of human beings, is also one of the oldest mascots of the Chinese nation. The gourd has a long history of being used for food, medicine, and as a floating and agricultural tool, as well as a musical instrument and a wine vessel.
The elegantly shaped, simple and colour-coordinated bottle is a clear blue glazed glass bottle covered with a silver gradient lacquer, like the silver moonlight on the silent sea at night. The shaped cap is a perfect replica of the gourd shape.
The design is based on the typical shape of the gourd, the "sub waist gourd", and the traditional Chinese auspicious culture, combined with the aesthetics of the Internet era to create a modern Chinese Baijiu packaging work with Internet genes.
Everyone is the protagonist of his or her own life, and the gourd wine vessel is to the chivalrous man what the Taibai wine is to us - a Chinese martial romance in life.

Designer: Simon Jiao

Simon Jiao, designer, brand. Committed to brand communication, the traditional contemporary style design and product experience combined. Repeatedly gains in domestic and international design awards, works have been international design journals indexed, has won the Asia's most influential design award, excellent brand image design award, book art exhibition installed frames design award.Gold Award for best design award design.

Best of Cultural and creative products 

Taibai – Wind Series
Designer / Agency
Category
Award
Share this project
PROJECT

DESCRIPTION


Entry name : Taibai - Wind Series
Design Notes: Products developed by Taibai Company, creating gourd wine products based on the drinking theme of the Chinese poet Li Bai.
The Taibai Wind series is inspired by the poet immortal Li Bai of the Tang Dynasty. "Li Bai was known to be a great drinker, and his wine gourd was always on his waist.
The series contains two grades (traveling/mind/impetuous and song/glorious/worldly) with a total of 6 bottles. The design of the whole set is simple but connotative, decorative but moderate, more in line with the modern minimalist lifestyle, bringing a different sense of drinking experience.
Through this simple and intuitive packaging design, we hope to change the heavy, traditional image of Chinese Baijiu and make the younger generation accept and fall in love with Chinese Baijiu.
The aesthetics of the Wine Fairy Gourd is presented from an international perspective; the glass material is artistically presented, colliding Chinese gourd culture with modern innovation, more in line with the aesthetic trends of contemporary people in the age of fast consumption.
At the same time the gourd bottle can be reused as a portable decanter or portable water bottle for fashionable hipsters to carry.
The combination of gourd and wine promotes Chinese culture.

Designer: Simon Jiao

Simon Jiao, designer, brand. Committed to brand communication, the traditional contemporary style design and product experience combined. Repeatedly gains in domestic and international design awards, works have been international design journals indexed, has won the Asia's most influential design award, excellent brand image design award, book art exhibition installed frames design award.Gold Award for best design award design.

Best of Cultural and creative products 

BEGGI Nasal spray
Designer / Agency
Category
Award
Share this project
PROJECT

DESCRIPTION


The improvement of public health awareness has brought about higher nose care needs for alleviating nasal discomfort and rhinitis. However, traditional manual and electric nose washers require users to prepare physiological saline, and have the risk of chocking water and puncture. In this connection, this product adopts innovative structural design and new materials to solve the shortcomings of traditional nose drops and ointments , which are difficult to use and easy to hurt the nose, providing users with a safe and comfortable nose washing experience.
The product has adult version and children version according to the applicable population, and its sprayer looks like an elephant trunk. The children version innovatively applies the third generation flexible rubber technology to the nasal spray field, and the nipple-shaped head not only avoids excessive penetration into the nasal cavity, but also ensures that the nasal mucosa is not punctured. The adult version adopts an brand-new adjustable head, which allows users to use umbrella-shaped or column-shaped heads according to their needs, and employs E-TECH protection wings to prevent scratches caused by penetrating into the nasal cavity.
Considering the uneven water flow of the manual nose washer, this spray is the first to produce water at constant pressure. Combined with the gas-liquid separation structure and the micro nano diffusion system, it achieves continuous pressing, uniform water flow as well as stable and comfort cleaning impulse. Furthermore, the product also adopts an ergonomic small waist design to ensures a comfortable grip.
These innovations improve the comfort of nasal washing, effectively reduce user ' resistance to nasal washing, and have a positive impact on developing the habit of regular nasal washing and reducing the probability of illness.

Agency: Chongqing Tianyu E-commerce Co., Ltd

Chongqing Tianyu E-commerce Co., Ltd is an Internet company focusing on the field of rhinitis big health. Due to the founder's care for families with nasopharyngeal cancer, it is determined to build a leading brand of rhinitis in China. Nasal Spirit uses the Internet and big data to innovate and develop professional, reliable and comprehensive rhinitis products. New electricity + + retail category for the pattern innovation, to create a high and new technology enterprise with continuous innovation ability characteristics The shareholders of a company with in 100 to apply for patents, developed children sterile physiological sea water Handheld electric nasal irrigation Bacteriostatic washing salt Nasal towel paper and a series of innovative products, by the love and esteem of rhinitis patients.

Best of Cultural and creative products 

Jamie pet nest
Designer / Agency
Category
Award
Share this project
PROJECT

DESCRIPTION


The initial inspiration for the design of the cat's nest comes from the capsule. The standard symmetrical geometric figures can be seen everywhere, such as the table top and western dinner plate. The sense of symmetrical lines is visually instructive and aesthetic. The CAD size data map is drawn. After the deep processing of the product is completed by using the CNC full-automatic engraving machine, the poplar eucalyptus solid wood multilayer board is selected, and then the 800 mesh fine sandpaper is used to polish the edges of the product to make the edges smooth, remove burrs, and feel the texture and touch delicate, The board surface is faced with 800 ° high temperature melamine. The facing material has the characteristics of flame retardancy and pollution resistance. It is easy to clean, resist dyeing and waterproof in the use process (this material is widely used in high-end application facilities such as airport high-speed rail). The structure is a carpentry foundation plug-in assembly structure. The buyer's assembly process can achieve the characteristics of a stable structure without complicated hardware links. The side opening width of the product is 3.5 cm, and the length is gradually shortened, It forms a progressive aesthetic sense of vision. The side opening can fully interact with pets. The front door uses 5mm tempered glass to achieve safe use. Children can also interact with each other through the glass door to stimulate children's love for small animals. The product has an appearance of 86cm * 60cm * 60cm. The internal ladder is connected by hemp rope. Small animals can also easily climb to the rest floor, The door bolt is designed with cat claw shape and interesting bionic design. The door panel is equipped with silent hydraulic hinges. The process of opening and closing the door panel is as low as decibels of "falling leaves". The lower part of the cabinet is equipped with a universal wheel, which can be easily placed everywhere in the room by users, making it easy for girls to move alone. The universal wheel is equipped with a brake function, and can be fixed anywhere. For small family buyers, this product is also very friendly. In addition to its original understanding function, the product can also be used as a small table beside the sofa. The product structure is a full disassembly and assembly structure, which is stacked and packaged, convenient for transportation, convenient for disassembly and storage, and covers an area of less than 0.1 square meters. The product has two colors, one is white wood grain tactile model, and the other is log wood grain tactile model. The product colors are versatile, and can be easily integrated into life everywhere.

Agency: Demi Industrial Design Co., Ltd

Demi Industrial Design Co., Ltd. (basic) is a professional brand design organization engaged in brand vision, commercial design, creative product R&D and design. It is a team composed of a group of young cutting-edge designers and fashion illustrators. We are keen to discover the true brand value from the details of life, focusing on the brand in different application environments The overall visual communication, communication and experience are good at providing customers with effective and innovative brand solutions by means of simple, clear and conceptual design, and ultimately helping customers achieve their expected cultural aspirations and business goals.
Starting from the deep combination of the brand building system to establish the image with the online stores and the customer's lifestyle, we achieve the artistic, practical and life oriented brand building, so as to create the terminal experience of the brand's fashion lifestyle and precipitate the registration of the brand's personality culture base
Business scope: product design/LOGO/packaging design/product designer Booklet/printing process/enterprise manual | poster design | leaflet | Taobao repair | color page design | furniture design | exhibition board design | short video shooting

Best of Cultural and creative products 

MaH YOUNG
Designer / Agency
Category
Award
Share this project
PROJECT

DESCRIPTION


MaH YOUNG is a patented backpack. Its design concept is derived from the brand logo "MAH". The designer subtly splits, knobs and overlaps its 3 letters, which has a great visual impact, in line with the aesthetics of today's young people. It has a variety of colors for users to choose from, which perfectly meets the needs of different users.
The backpack adopts the industry's first decompression and ventilation design, its shoulder strap adopts the original honeycomb structure flexible foamed TPR material, which effectively disperses the pressure, and achieves a 50% decompression effect compared with traditional foam sponge. Through the application of different materials, it can also bring a new feeling to the user. This series of backpacks uses technological trend elements, simple and sophisticated design, rich internal structure, can meet the needs of daily commuting or short journeys. Through the splicing of color blocks in different parts of the exterior, a variety of personalized designs can be transformed, which can easily show the user's casual and simple temperament.

Agency: Guangzhou Horisun Trading Co.Ltd.

Horisun was founded in 2014 and focuses on the luggage industry. We insist on being design-driven and provide consumers with high-quality luggage accessories through continuous innovation. The brand concept of "bringing exploration and innovation into every life journey" drives us to continuously strive to help people have a better life journey. The target group we cover is 16-30 years old. The product line covers backpacks, handbags, shoulder bags, messenger bags, wallets, trolley cases and related peripheral derivatives, providing consumers with daily leisure, school, commuting, travel and other multiple scenarios of luggage selection.