Cultural & Creative Products

Prometheus
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This illustration themed “the rebirth of all”, which is inspired by the creation of the human race by Prometheus, one of the most intelligent gods in Greek mythology, depicts the harmony between humans and all creatures in nature with the fantastic hand-painted style.
The illustration, featuring Prometheus and related animals, symbolizes the harmonious co-existence among humans, flora and fauna, and the wider nature, with the wings echoing the theme "the rebirth of all". The monochrome lines convey the mystical quality of myths. The light and shadow effect these lines created gives the work clearer layers and shades, enabling the visual spacing of elements to align more with modern aesthetics.
Prometheus rethinks the relationships between man and nature and among people from a modern perspective and incorporates the brand's logo and its visual identity symbols. This design coincides with the brand's "the rebirth of all" concept.

Agency: Ant House (Shanghai) Health Technology Co., Ltd.

Prometheus is a super trendy brand of personal beauty care. It was born in Tokyo, Japan by uniting over ten technical elites of the optoelectronics industry from Japan, America, France, China, etc and going through the lifelong clinical practice of ten global influential presidents of plastic surgery.
Prometheus is anything but mediocre. What flows in our blood and genes is the creative and sharp soul from the world of darkness. We attempt to reconstruct under the law of gravity, enjoy the rebirth and evolution of technologies peacefully in a surge of inspiration and change the world in company with you.

SANVINGA Xiaofengtan Liquor
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Liquor, for the Chinese, more than the taste, means a kind of inheritance of the liquor culture of China. SANVINGA Xiaofengtan is a high-end Maotai-flavored liquor, specially designed for collection and gift-giving of high-end liquor customers.
Fengtan, a unique traditional Chinese liquor storage technique, symbolizes the indispensable sense of ceremony in Chinese liquor culture. Inspired by it, Xiaofengtan is derived from the ceramic liquor jar commonly used by the Chinese and has been reshaped in a simplistic style. Different to other rounded jars, it adopts a cylinder bottle shape and a groundbreaking cube outer packaging whose main color is orange. Furthermore, it, echoing its name, is a tribute to and an inheritance of Chinese liquor culture. In contrast to other homogeneous and ubiquitous bottles, its body design is more fashionable.

The bottle is designed with a lingering curvy texture with scattered golden dots, which embodies its taste akin to rugged mountains and flowing rivers and interprets the mellowness and smoothness of liquor. It is convenient for users to open the bottle because of the golden cap with vertical corrugated grooves.
There is an image of this jar on the packaging formed by golden dots echoing the shape of the bottle, which, besides providing a strong sense of integrity and association, also, in contrast to the main color—orange—that represents vitality and verve, exudes a noble air. Its compact cube packaging, made of degradable paper, not only reduces consumables and costs, but improves space utilization. Furthermore, it breaks the posh yet lackluster packaging design of traditional liquor, oozing a sense of fashion and attraction.

Agency: Chengdu Fenggu Muchuang Packaging Co., Ltd.

Fenggu Muchuang,a creative planning company integrating the service of both “brand strategy” and “packaging research”, is dedicated to forging a “domestic cultural brand” and building a “local city card”. We are committed to seeking brands’ cultural value for enterprises and creating product drivers, thus contributing to larger market penetration of products for enterprises.
Ever since our inception in 2014, we have served more than one hundred fast moving consumer goods companies including tobacco, liquor, red wine, tea, food and beverages, among which there are listed companies and nationally renowned brands, as well as many local SMEs and regional specialties. In this connection, We are highly acclaimed for our expertise and fervor and we’ve also won multiple design awards at home and abroad along the way.
Our company endeavors to discover and characterize cultural origins, therefore, to enhance our brand value. In this regard, we aim to create more domestic brands, making charm with Chinese characteristics woven into the cultural fabric by cultural recognition and visual techniques.

Bozhen series
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Liquor, as for many Chinese, bears the meaning of inheriting and developing Chinese liquor culture in addition to its taste and texture. This series, taking Chinese liquor culture and classic architecture art as cores, aim to arouse people's recognition of them, and lead the national culture to the world by virtue of the liquor bottle.

The design team incorporates modern aesthetics and classic column architecture into the body, and adorns the bottle with fluent vertical textures which express the elegance, majesty, fashion and simplicity of traditional Chinese architecture. The texture also helps users unscrew the caps. Moreover, the script on the middle of the bottle, with a powerful and structured touch, is laid out as the traditional Chinese calligraphy, adhering to the product's aesthetics of calmness and simplicity. However, there is still some blank space on the bottle that, besides rendering it more layers, piques users' interest in exploring the product.

The design team selects the mineral pigments in the traditional Chinese painting, namely malachite green, ochre brown and obsidian black as main colors of the bottle and its outer packaging to match the years of brewing for intuitive differentiation. While the three varied box-shaped structures better help users experience the indispensable sacredness of Chinese liquor culture during opening and correspond with the spiritual pursuit of high-end liquor consumers. The bottleneck is adorned by four auspicious clouds, representing spring, summer, autumn and winter respectively. The design stands for the craftsmanship of adhering to nature and four seasons in brewing, and extends their best wishes to people by the connotation of auspicious clouds.

Agency: Beijing Jingdong Century Information Technology Co., Ltd.

Founded in September 2010, Beijing Jingdong Century Information Technology Co., Ltd a wholly-owned subsidiary of Beijing Jingdong Century Trade Co., Ltd, covers a wide range of services: firstly, commissioned production of electronic products, photographic equipment, computer software&hardware and its auxiliary equipment, and household appliances; secondly, retail, import and export, and import and export agency businesses; thirdly, general freight, special cargo transportation (container), etc.

Best of Cultural & Creative Products

Double lid Tea Vacuum Bottle
PROJECT

DESCRIPTION


Talking about drinking tea is very natural for Chinese people. After work or study, brewing a cup of tea, watching the rising water vapor, will make you feel relaxed. Nowadays, with the accelerated pace of life, it is difficult to find time between work and life, but many of our living habits can’t be changed, such as drinking tea. Designed for tea lovers, this separating cup separates tea leaves from tea water. Tea brewing by this thermos cup enables you to enjoy the same taste as that brought by traditional technology, but omits complicated procedures and tea sets, thus simplifying the matter of drinking tea.

PROJECT

DESCRIPTION


Its fashionable appearance combines well with modern business style, making drinking tea also suitable for most young people, and helping draw their attention and interest into the tea culture. Those who already have the habit of drinking tea will be very pleased to own such a cup. Uniform cup body color and the cracked ice flower paint confer the cup the aesthetic feeling of sculpture. This product can fit all kinds of living and working environments by its simple and fashionable appearance and independent tea bin design. The integration of tea making, filtering and separation functions enables it to satisfy multiple purposes. Tea can be directly brewed in the inner container or in the tea bin separately, making it convenient for people to enjoy fragrant tea anytime and anywhere.
Brewing tea in the cup and sitting silently by the window is a way to enjoy a pleasant lifestyle. Tea drinking is a traditional element of Chinese culture, but the process of making tea is complicated and tedious. This cup is expected to influence more people, popularize our tea culture and develop Chinese traditional culture by simplifying the tea brewing ceremony.

Designer:

Best of Cultural & Creative Products

Evening view
PROJECT

DESCRIPTION


Evening look for the theme
Life, I do not know geometry, everyone, from birth until terminated, each stage of the experience is a scroll painting, understand the different situation, figure in the name of ancient Chinese poems, show another kind of attitude towards design, it is a space, and multiple fission, design itself is a kind of crossover, from thinking to the attitude towards life.
Jinling evening at
Ever accompany floating cloud return evening emerald green, still accompany sunset pan autumn sound.
Infinite red hand in the world, a sad painting can not.

Huimin Wang & Zekui Zhang

Beijing Baodeli Decoration Engineering Co. LTD
2014-2017: Hard wear designer, lecturer, Xi 'an Yufeng, worked for three years May 2017 -- May 2019, Design Director, Fuqing Century Elegant Decoration Co., LTD In July 2019, I set up a personal indoor and outdoor studio of Xi 'an Duyu Yuyue In September 2020, I joined Beijing Baodeli Decoration Engineering Co., LTD Original abstract painter, won the gold award of Installation Art category of CBDA of Beijing Soft Decoration Culture And Art Festival in 2020