Best of Packaging Design
Fenjiu-Anniversary edition of The 1915 Panama Pacific International Exposition
Designer / Agency
- yahuiwang
Category
- Packaging Design
Award
- 2024 SILVER
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PROJECT
DESCRIPTION
Fenjiu (famous Chinese liquor brand) Anniversary edition of The 1915 Panama Pacific International Exposition.Recall with consumers the experience of Chinese liquor going overseas for the first time.
The combination of words and patterns forms a new symbol, leading consumers back to that mysterious era full of challenges, stories & culture.
Bringing the brand story back into the public eye and inducing younger consumers to have a favorable impression of the brand.
At the same time, the combination of white jade and gold patterns symbolizes a house full of gold and jade, which is in line with the drinking scene of consumers during the festival.
Designer:yahuiwang
yahui wang (nimue)
Graduated from Capital Normal University in 2008
Member of the French International Association of Artists and Designers
2018 Golden Investment Awards Online Judges.
Served as the Asia-Pacific design director of Filorga daily chemical line in France
Super Zero Sugar Packaging Design Director
Brand design director of Renren (formerly xiaonei.com)
Brand design director of Baofeng Group
Multiple brand design and construction
Provide packaging design and offline design services for China Medicinal Materials, Jingdong Jingzao, Estée Lauder Group, Swire Properties, Bank of China
Planning brand visual identity systems for Renren, Filorga, Baofeng Group, Miss Zero Meal Replacement、2xy...
