PROJECT

Located on the 3rd floor of the INS building at Fuxing Park, Shanghai, KEZEE·Livehouse is where the magic happens, perfectly harmonizing the celestial dance of stars with a tipsy ambiance. Here, mechanical art and live performances weave a tapestry of sensations, inviting consumers into a world that is both soul-soothing and pulsating with energy.
Upon entering, consumers are immediately captivated by the mechanical art installation "Bright in the Eye". It is composed of three metal discs of different sizes, featuring 432 dot-like plates arranged in a circular, radial pattern. When viewed from the side, this arrangement evokes the image of undulating golden waves. The installation sways and dazzles in sync with the live music, creating an immersive visual spectacle that exudes an infinite dynamic vibe.
The swaying motion of the discs is designed to mimic the stars gliding across the sky. Each disc seems to dance to its own rhythm—sometimes slow and peaceful, sometimes bold and dynamic—reflecting the way one's thoughts might drift under a nice buzz. It strikes a subtle balance between soberness and a dreamy haze, inspiring consumers to break away from the ordinary and connect with something greater.
Beyond its artistry, the installation "Bright in the Eye" also serves as a powerful symbol of KEZEE, combining the brand's distinctive identity with consumers' emotional experiences. In the enchanting atmosphere, each glass of wine symbolizes a personal star in the customer’s hand, and every sip feels like a dialogue with the profound mysteries of the universe. The experience transcends the mere sensory pleasures of live music and fine wine; it creates a deep spiritual connection, inspiring thoughts about the infinite possibilities of the universe.