Best of Electrical Products
ARMOUR G
Designer / Agency
- Shenzhen Smoore Technology Limited
Category
- Electrical Products
Award
- 2024 Innovation
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PROJECT
DESCRIPTION
In the field of electronic cigarettes, ARMOUR G stands out as an ideal choice for users seeking a high-quality vaping experience, thanks to its perfect combination of portability and high performance. Equipped with the patented Mega Batt cell tech, ARMOUR G packs 3000mAh battery in a compact size, 30% smaller than the same capacity pod mods, while delivering 80W of power. It uses the latest Neo PULSE MODE and COREX technology, providing stronger output and enhanced flavor consistency.
ARMOUR G boasts a sleek and tech-inspired shape with smooth lines and makes the most of all details. The compact size make it easier for users to hold. The top airflow system and top-fill design simplify operation and shorten break time. The dual-layer top design and SSS quadrilateral leakproof technology significantly decrease the risk of leakage, further enhanced by the new bottom structure that better locks in internal condensation. Additionally, with three specifications and seven color options, it meets diverse user personalization needs.
The four-level fine-tuning airflow system satisfies various vaping preferences whether outdoors or indoors. Coupled with COREX, users can enjoy rich flavor from the first puff to the last. ARMOUR G is fully compatible with the GTX coil platform, allowing users to choose different atomizer coils according to their needs, further enhancing the product's practicality and individuation.
ARMOUR G is equipped with various patented technologies that elevate the product experience to an impressive level. The combination of long-lasting endurance, precise airflow adjustment, Neo PULSE MODE technology, and COREX technology provides a more immersive experience. The top airflow and filling design, along with a brand-new user interaction interface, offer users a unique and engaging interactive experience. Besides, ARMOUR G is compatible with GTX coil platform, making it highly attractive in the market.
Agency: Shenzhen Smoore Technology Limited
Founded in Bao'an, Shenzhen, in 2009, Smoore International Holdings Limited was listed on the Hong Kong Stock Exchange in 2020 (stock code: 6969.HK). The company is a global leader in atomization technology, with nine research institutes either built or under construction and an R&D team of over 1,000 professionals. Smoore has amassed a significant portfolio of patents and has won numerous authoritative certifications. The company primarily focuses on the manufacture of vaping devices and components, and it provides outsourcing manufacturing services for multiple renowned brands.
Smoore's self-branded advanced personal vaporizer, VAPORESSO, specializes in the research, development, production, and sales of open pod vapes. In the first half of 2024, VAPORESSO performed exceptionally well, generating revenues of RMB 1.116 billion, representing a 71.9% year-on-year increase and accounting for approximately 22.1% of the company's total revenues. The brand has gained significant momentum in Europe, the United States, and other regions, particularly with the success of its XROS series iterations.
Smoore leverages its digital platform to promote the digital marketing and operations of VAPORESSO and strengthen channel monitoring and management, as well as consumer demand response. It is dedicated to developing the international market and promoting localization, continuously increasing the brand's market share and industry position in the global open system products. Smoore remains committed to providing high-quality atomization experiences and innovative solutions for users worldwide.
