PROJECT

DESCRIPTION

LivFAMA was appointed the exposition design project by their client, AIRLAND Bedding Company, in the 2023 Shenzhen Exposition Design World Fair. LivFAMA design team was inspired by the client’s brand name, which the design concept was derived from the words: AIR and LAND. The design team utilized the brand’s Visual Identity into two simple key elements, which they were established quickly by dividing the vertical elevations into upper and lower divisions: the airy curtains in the air versed the weighty laminated platforms in the bottom. Visually, the brand’s symbols ware supersized through the overall space design, which it fully reminisced the brand’s story and utilized it for the client to re-understand the brand when they walked into the space that was derived from its name.
Besides the overall spatial design was a de-constructure of the Visual Identity, the internal floor plan layout was also inspired from the brand’s history: an orchid symbol from the brand founder. LivFAMA created multiple layers of free-flowing organic petal lines that can be found when sketching the floor plan. And together with the 130 meters long electro-filmed lighting modules that were purposed programed, the walk-in sensations were astonishing by reminiscing the internal structure of the orchid and seeing a slow motion of its blossoming.
LivFAMA design team took a straight-forward approach of recreating the brand’s symbol into the space, but they kept a deep understanding of the brand’s founding background and history. Throughout the design process, any overly designed ornaments were removed, and only the necessary elements were remained to deliver the brand’s message to the audiences. The message was a slowly developed thought and it was left deliberately. And it was derived from the historic beautiful oriental poem – The Peach Blossom Spring, by Tao Yuanming.