Best of Cultural & Creative Products
Yulin Souvenir – Encounter the Beauty Tea Set
Designer / Agency
- Yulin Media Center.
Category
- Cultural & Creative Products
Award
- 2024
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PROJECT
DESCRIPTION
The Yulin Souvenir "Encounter the Beauty" Tea Set features an overall design inspired by the ancient half-moon kettle. The half-moon kettle, known for its simplicity and elegance, has held a unique place from ancient times to the present, embodying the saying "Though there are thousands of waters, I only drink one scoop." The main products include a kettle and a cup. The top of the kettle's lid draws inspiration from the Zhenbeitai Tower, the first beacon tower of the Great Wall, which is a representative symbol of the Yulin region. Its square shape symbolizes the spirit of Yulin people in upholding their beliefs and moral standards, reflecting the cultural essence of integrity. The body of the kettle is inspired by the silhouette of camel humps and the bends of the Yellow River, with the combination of the kettle body and spout symbolizing the cultural heritage of Camel City, highlighting regional characteristics and illustrating the enduring loess culture of the Yulin area. The teacup integrates the flowing imagery of the Yuxi River, carrying profound hometown sentiments. Additionally, elements such as stone ridge patterns and local fruits are cleverly incorporated into the product design, forming a unique local label and becoming a cultural memento rich in hometown emotions. Furthermore, quotes from local cultural figures like Liu Qing are included in the design, adding humanistic depth to each piece, making it not just a craft but also a bearer of Yulin's unique cultural significance and hometown nostalgia.
Agency: Yulin Media Center.
Yulin Media Center is the only municipal-level news organization directly under the Yulin Municipal Committee, with a county-level establishment and a public welfare category II institution. It was formed by the integration of Yulin Daily Newspaper, Yulin Broadcasting and Television Station, and the original Yulin News Website. The center currently has 36 internal departments and employs 523 staff members. It oversees Yulin XinXin Media Co., Ltd. and Yulin Daily Distribution Co., Ltd. In May 2022, it was designated as a national pilot project for the construction of municipal-level integrated media centers by the Publicity Department of the Communist Party of China, the Ministry of Finance, and the State Administration of Radio, Film, and Television. Yulin Media Center has built a full-media news entity with 22 communication platforms, including two newspapers ("Yulin Daily" and "Sanqin Radio and Television Newspaper - Yulin Edition"), one magazine ("Northern Shaanxi Literature"), two TV channels (News and Comprehensive Channel, Public Channel) on Yulin Broadcasting and Television Station, three radio frequencies (FM99.4 News and Comprehensive Broadcasting, FM95.9 Traffic and Literary Broadcasting, FM101 Life Information Broadcasting), two websites (Yulin Net, Yulin Civilization Net), one client application (Yulin Release Client), one Learning Power platform (Yulin Learning Platform), one Learning Power account, one Weibo account (Yulin Daily Weibo), one WeChat public account (Yulin Daily WeChat Account), six short video accounts (Yulin Media Center Douyin, Kuaishou, Video Account, Bilibili, MeiZai Northern Shaanxi Douyin, Camel Video Account), and one Today's Headlines account (Yulin Media Center Today's Headlines). The total user base is 17.7 million.
