PROJECT

DESCRIPTION

This project is the inaugural VOCO hotel in the Greater China region for the IHG InterContinental Hotels Group's new upscale brand. It is located at the popular landmark in Chongqing, Chaotianmen, and currently stands as the flagship store for VOCO in the southwestern region of China under IHG.
Drawing inspiration from the lifestyle scenes of the Republic of China era, the design incorporates contemporary deconstructive techniques to disassemble and reapply these elements. Employing the language of Art Deco and featuring contemporary artistic expressions, three distinct bird characters (IP), the project revolves around the lifestyle of the Republic of China's capital, leading the public through an immersive journey blending the ancient and modern, fusing the East and West.
Upon entering the atrium, visitors are captivated by the contemporary urban scene and the intertwining views of the convergence of the two rivers, presented by exquisite copper rings. The bronze logo on the blue stone background wall competes for attention, narrating the brand's story. Continuing along the main route, within this space adorned with fire and lights, one feels as if they are in the reception room of a mansion belonging to a high-ranking official. Looking up, a large contemporary deconstructive chandelier composed of lampshades hovers above, making a bold statement of current fashion.
The hotel rooms adopt a backdrop featuring contemporary Republic of China-style wall panels, open-plan bathrooms, mosaic-like ceramic textures, brass metal accents, installation-style tree language, and artistic nostalgic installations. This creates a visual contrast and a unique Republic of China charm with a touch of modernity, establishing a contemporary experiential new lifestyle scene.