Best of Commercial Space
Designer / Agency
- Sam
Category
- Commercial Space
Award
- 2021 SILVER
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PROJECT
DESCRIPTION
Located in the Guangzhou Jockey Club Home Furnishing, The project is a staircase materials exhibition hall. It is a high-end brand, while the owner hopes to convey the brand concept and product characteristics through the exhibition space design so the experience center will stand out from the crowd of other stores and create an immersive space experience for customers.
Spatial concept
Different from the original exhibition hall, the project is closer to an art space, using black and dark gray as the main color. With calm crimson and indigo as an auxiliary, the exhibition space creates a low-key and avant-garde atmosphere and adds artistic charm by well-selected installations.
Layout
Echoing the characteristics of the spiral staircase, the design takes the golden spiral as the theme of the spatial layout. Through spiral space planning and well-arranged layout, forming smooth movement lines as the combination of movement and quietness. The small space with hidden grandeur makes visitors couldn't perceive that the space is only 86m.
Materials
Using a large number of materials like steel plates and gray glass in this small space, the design reflects environmental protection and recycling. However, it is enlarging the whole space. The design adopts natural marble and recycled wooden boards, retaining the unique texture and natural quality feeling for its high-end design.
User experience
After the completion of the project, its unique style quickly attracted high attention among the stores in the Guangzhou Jockey Club Home Furnishing and became one of the iconic designs. The creation of immersive space forms a good consumer reputation and helps the brand successfully convey the concept, enhancing the image.
Designer: Sam
Design Director of Wies Mann Stairs Museum