GRAND PRIX DU DESIGN PARIS 2023

Commercial Space

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Ruancui—Corn Poppy
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In this case, the soft emerald and rouge in the traditional Chinese color are used to strive for the perfect integration of traditional culture and modern aesthetic trend.In the design, the arc and arch shape design which is more fashionable is used.Chinese totem elements are used on the decorative elements.A large area of contrast color is used in color, which brings a distinct visual impact to the space.

Designer: Yali Liang

I'm Yali Liang, Vice President of CIDA Interior Designer Institute, founder of Shanghai Magic, studying Politecnico Di Milano Poli. School of design

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GOOD DENTAL
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Good Dental Hospital is located in Hongtu Road, Nancheng District, Dongguan City, occupying the core area of the south headquarters base with convenient transportation and beautiful environment. The one side is buildings for commercial use, the other is close to a green ecological park. The main idea of this design is to promote modern urban harmonious coexistence with the environment, ensuring that medical space no longer abrupt from the urban city and nature, thus giving it a totally new visual impression. The healing power of science and technology totally shows when patients smile confidently after dentists solve their oral problems.
The unique design of double color makes the project shine with infinite vitality. The collision of blue and white is like a clear sky, representing the color of sea and sky, the surging of broken waves and floating snow, and the graceful cruising of blue whales. Under the premise of guaranteeing the original structure is not affected, architectural appearance combined with trends and corporate brand positioning, conveys the brand spirit and business philosophy of Good Dental Hospital to each and every customer by virtue of the use of the design of geometric modelling in this project.

In this project, we uphold minimalism and rhythm as principle spirit and magnify it in each and every detail in the space planning. The design style is soft but full of tension, making the space more vivid and intelligent.The front of the reception hall is designed with the decoration of arch - the continuous curve weakens the stiffness of edges and corners, and the new perspective is based on the idea of structural beauty to define the vitality and artistic flavor of the brand. In addition, aiming to subverting the silent and serious stereotype of traditional medical space, the design team divides the space by the use of light, color and material, which not only riches the level of space, but gets rid of the monotony and depression of pure colors.
The corridor of the elevator continues the archway element of the vestibule, and the unique beauty of roundness and fullness lifts the visual height of the space and endows it with a strong artistic atmosphere. Similar with the front hall, the corridor of the elevator is decorated with archway element as well. The unique beauty not only lifts the visual height of the space, but endows it with s strong artistic atmosphere. Further, the design of light tunnel highlights the sense of solemnity and holiness. There’s a yellow humanoid sculpture with minimal lines at the end of observatory platform. Its high saturation color and cute images add vitality into the space, effectively relieving customers' anxious feeling.
The guidance hall on the second floor is decorated with a large area of plain white, reflecting the rigorous and steady professionalism with a tidy image. The designer draws element from the LOGO, making customers feel at ease by the decoration of color, lines as well as light and shadow.

According to the division of customer groups, the designer designed three different waiting areas respectively. In order to increase customers' trust and relieve patients' anxious mood, the waiting area is set up with book display cases and green planting walls. The lush green plants are full of vigor, making customers happy and joyful.
Different from hotels and other entertainment public space, the decorations of the medical area must be refined and concise in order to ensure the health and sanitation of the environment. In this connection, the choice of adornment material and decoration modelling are full of humanization, function, sense of art, as well as ecology. The sky eye modelling on the wall and other simple spherical adornments accord with modern science and technology style, ingeniously bestowing scene of future and technology.
The standards of the design of the operating room and clinic are particularly strict in order to be suitable for the special medical work environment. The principles are that it must be flame retardant, low formaldehyde, easy to clean and maintain, and without moldy effect and dust. The designer kept a large area in white. The ecological landscape at the corner lifts the atmosphere of the space. Thanks to the reasonable layout and material collocation, customers forget the fear and enjoy themselves when in medical treatment.
In this project, we aim to allow plants grow freely in the space. The oasis flashing out in white and blue color, the harmony between moss and lodgepole pine make the space full of sense of depth. People place themselves in it, which just like walking in the woods. While conveying professional technology and modern aesthetic philosophy, the space also shows a combination of inflexibility and yielding.
The color and style on the third floor remain the same, which ensures the visual ductility and integrity of the design on the one hand, and meets the functional needs of office and study on the other. The decoration of gray makes the third floor and other areas clearly divided, creating a more workplace. As a bold attempt of the designer, in this project, we design the space with wisdom, making a good mastery between natural ecology and artistic techniques, thus becoming a breakthrough of medical space.

Agency: JDKJ Design

JDKJ Design was founded in 2008. Headquartered in Dongguan, the group established Hong Kong Extreme space hotel design company in the same year. It has different business segments such as hotels, clubs, medical care, exhibition halls, commercial offices and private houses. It is a comprehensive professional design company integrating interior design, soft decoration design, lighting design and deepening design. It is committed to providing customers with high-level, high-efficiency and high-quality top-level customized services.
For more than ten years, JDKJ Design has always adhered to its original intention, constantly polished and exported high-quality classic design works, and served nearly 100 Chinese celebrities and national key projects.

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NEWFORM Shanghai Red Star Macalline Jinbei Road store
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Italy's top bathroom brand, with the "sanitary industry Maserati" said. The project is its second direct-operated experience store in China and another innovative attempt to design a new retail experience store in the category of traditional building materials.
Inheritance and Renewal
History, humanity, nature are the threads running through the entire branding space design. The "Power of Nature" entrance theme installation is the "materialization" carrier of philosophical thinking.
The overall layout draws on the architectural form of the arched verandah of traditional Italian architecture to create a more wonderful design in a limited space. The use of optical illusion to expand the limited space makes the closed space of the traditional "shop" become the open space of the "square", which enhances the artistic scene appeal of the product and attracts more viewers to stop and "visit", thus generating resonance with the brand.
Moving line design adopts the so-called "Oriental Venice" -- China Suzhou garden style "step by step" forced moving line way, from the space rhythm, light and dark changes, a tiny bit to drive the viewer's mood, with the artistic scene of the product continuously stimulating people's desire for "exploration".
The core experience area is the "climax" area of the whole space design, which can allow customers to experience the immersion of the rainforest bathing experience, but also bring high-end customers the ultimate exclusive experience of beach spa bathing.
The V.I.P. area focuses on the design of top-end customized solutions and product services, and offers more possibilities for the customer's needs in a relatively private space with a sense of discord.
The entire experience store not only allows customers to touch and feel products at zero distance, enhancing the interactive experience, but also has the spatial requirements for online live interaction and product knowledge sharing, giving additional functional possibilities and practical value online and offline.

Designer: Justin

A leading figure in international luxury real estate design in China. Years of cross-field design experience, he has won numerous well-known awards at home and abroad, including the Golden Bund Award of American Interior Design Magazine, the Best Home System Integration Award in the United States, the Italian A'DESIGN Award, the IAI Asia-Pacific Interior Design Competition, the Idea-Tops Award, the 40UNDER40 China Design Outstanding Youth Award, the China Building Decoration Association Award, etc., and cross-border cooperation with world-famous luxury brands such as FENDI, maintaining a good reputation and high reputation in the circle of first-line real estate enterprises and top private customers.

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FORSHINE Experience Showroom
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Located in Foshan City, Guangdong Province, the FORSHINE Experience Showroom is designed to combine the aesthetic of eclecticism and design, blending the cultural origins from different periods together. By weakening the figurative style, the architecture itself, cultural, emotional and decorative dependent colors are balanced in the space as a common point to make it appropriate and establish a connection. The design of the entire showroom is in accordance with the non-fixed stylized positioning of the FORSHINE brand culture, forming a free and innovative spatial expression, shaping a distinctive and comprehensive experience space.
Here, it feel more like home than a commercial space, The FORSHINE showroom design is inspired by the use of geometric elements, the flexibility of lines, the softness of circles and the stability of squares. Different geometric shapes represent different emotions and connotations in the space, and vary by size, combination and color to achieve true simplicity without simplicity. In the creation of the atmosphere, the design team incorporated the sunny colors, smooth lines, and combinations of geometric forms into this space, allowing them to ferment freely to show a more natural and comfortable state of form and create the warmth of home. Based on the choice of tone, warm gray color is chosen to represent the vitality and vitality of the orange tone to shape the brand image of FORSHINE. Environmentally friendly paints, decorative panels, rock panels and lightweight tiles are used as the main materials of the space, presenting their natural texture in different areas and bringing an elegant aesthetic to the showroom. Within the space here, the extension and repetition of geometry makes the space with large area of paint instantly dynamic and vivid, from flat to three-dimensional, and the style of the space and the interest of life are enhanced. Then use the color contrast to activate and strengthen the unique beauty of geometric elements, deepen people's perception of space, thus creating a bright effect.
In the exhibition space, water features are used to create a tranquil atmosphere, while contemporary style lanterns seem to be suspended in the air, which is dexterous and charming. The light penetrates the space and inspires people to peep into another space. In the main space of the exhibition hall, clean lines with a modern sense flow freely, and different geometric forms wrap around the original architectural structure, romantically intermingling with the space and exuding the vitality and freedom of rebirth. Here, people can feel the quality of materials and texture of the brand. In the localization of the products, the design team allocates through home scenario, from getting a closer life experience hair feeling, adding a sense of atmosphere. In addition, natural light through the windows to participate in the dialogue of the interior, making the space more distinct and interesting levels.
FORSHINE hopes that every visitor who comes here will feel like entering a home, where every detail can immerse people in a happy time. Rather than pursuing a fixed form of expression, the entire showroom is designed to show an orderly and unrestrained multifaceted space in a mix of geometric elements. The warm orange color is enhanced by the light, either dark or light, glorious or light to achieve visual harmony and balance, conveying the warm and normal scenes of life.

Agency: ZJ DESIGN LIMITED

ZJ-Design is a creative company that integrates architecture, landscape, space design, and product design.
From different service projects, whether commercial or cultural in nature, we emphasize branding design and the depth of design. We insist on thinking and exploring the design itself, and actively create market and social benefits.
For a long time, we have been more discerning about design to give our works a unique design language and insist on the concept of balance between content value and aesthetic value. Through the performance of our works, we purely and deeply explore the philosophy of the relationship between space, products and people.

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Rubis Spa (Hall Of The Sun, Shanghai)
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Celebrating the imagination, and the different aesthetic senses from snow mountain, of which the brand originality is from, the designer hopes to touch the guests by making a poetic call from the mysterious snow mountain. A pure and clean ambiance with elegant dignity is created for an extraordinary journey in the spa.
Through the relationship between material and form, an interesting composition of light and shadow is created. White travertine embodies the classic stone aesthetic found in ancient Roman monuments and it surrounds the entire entrance area. With its layering on wall and the long reception counter, its fibrous concentric appearance plays a contrast to the sparkling crystal chairs. The artistic chairs as a melting ice sculpture compose a dialogue with the blue water feature backdrop which acts like a unique snow mountain art piece. At once, a tranquil state of mind arises.
The interconnection between hard and soft, rough and smooth inspires for an exploration from outer appearance to the inner human spirit. It emphasizes that beauty could be an amalgamation of the mundane, the profound, the perfect and the imperfect details that make every person or everything unique.
The rest area is almost like a private art hall. The unique snow mountain-like lighting echoes the center coffee table. Both stay peacefully in the space with a contemporary artistic temperament. The reflection and sparkles from their crystal body permit the eyes to both see and rest, the perfect bridge between the world of the awake and the world of dreams.
At the other side of the room, rows of candlelight bring a natural hallowed glow to walls showing warmth of their welcome.
Heading to the treatment room, there is the archway to somewhere beautiful. Putting in all the imagination of romantic and immortal dreams, the curve structural form and the continuous layering of arch gives the feeling as if walking down a ceremony path. This enriches the journey of anticipating a delightful spa moment, when lighting is getting dimmer along the path.
When comes to the treatment room, it is like a place out of time, a place to rest without consequence. The dim in that way was a sanctuary, a place to recharge and forget the things the world said had to be done. The journey is like going through a noble purification process to revitalize. After all, it is carved as a good place for relaxation and heightened awareness in a stressful world where our senses are often dulled.
With the combination of lights and shadow, materials and forms, designer tends to create an understated luxurious but impactful space for the well-being of mind and body. Artistic and aesthetic senses are always concerned to be integrated into life and experience.

Agency: ELTO Consultancy

ELTO CONSULTANCY GROUP ( ELTO ) is a group of companies of which offers targeted services, ranging from master planning and architecture, to interior design, installation, furniture, product, branding, graphic works and project management. ELTO has expanded the conventional boundaries of practice to include complementary disciplines. A critical probing into the specificities of program, site, function, and history is essential to the creation of rigorous work.
The company design philosophy is just like its name. ELTO (Eleven To One) paints a concept of a clock. When hour hand straddles from 11 o’clock to 1 o’clock, it is beyond the boundary of 12 o’clock. It is just as design crossing different fields. ELTO anchors its ethos on the dynamic interaction of experience, detail, material, form, and light rather than conforming to a formulaic style.

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Lassie Wanda Square
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Lacy Wanda Plaza, located at Shenzhen Road West, Zhuhai Road East, Shanghai Road South, Tuandao Road North, Laixi, with a total investment of 10 billion yuan, covers an area of about 320 mu, mainly to build a set of shopping, leisure and entertainment, catering, culture, community services in one of the large-scale one-stop shopping center. Laixi Wanda Plaza is the sixth Wanda Plaza in Qingdao and the first fourth-generation Wanda shopping mall in Shandong Province. The case to"Space fantasy travel" as the theme of space form and color organization and design.

Main Designer: Bu Qingkun

Graduated from the School of Fine Arts, OCHEONGDO University in 2002, majoring in environmental art design. Over the past 20 years, he has presided over major or key construction projects, in the completed project design has won many national and provincial design awards. He was awarded the honorary title of “2021 Architect 2020-2021” by the Qingdao Institute of Civil and architectural engineering and the Qingdao Institute of Investigation and Design, and was also awarded the Golden Hall Award for the top 102021 of young design leaders.

Designer: Fan Liwei

Graduated from the School of Fine Arts, OCHEONGDO University in 2008, majoring in environmental art design. Since 2008, he has been engaged in interior design, and has served in Ocheongdo SANRUI Interior Design and Engineering Co. , Ltd. , Qingdao Beiyang Architectural Design Co. , Ltd. and other large-scale design agencies. Since then led the team to complete 138 projects, 67 projects involved in the completion of the work has accumulated a wealth of experience in interior design.

Designer: Song Tianbao

Graduated from the Shandong Jianzhu University architectural design, senior engineer, National first-class registered architect. Since its inception, as the project leader to complete commercial, office, residential, cultural and educational construction and indoor projects a total of 8 million square meters.

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TT Beauty Salon
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The project is a professional hair salon, located on the third floor of the mall in the east of Beijing, with a use area of 140 square meters. As a senior hairdresser, the customer pays special attention to the use of indoor space, color matching and the sense of experience of customers entering the store. Therefore, the common horizontal and vertical patterns are abandoned in the design, and the arc-shaped elements are integrated into the overall space to enhance the connection between areas with streamline modeling design, magnify the visual effect of the space, and make the space very design conscious.

Designer: Zhang Yan

2008-2012 Studied in Environmental Art Design Department of Tianjin University of Technology
Employed in domestic decoration design company from 2012 to 2019
Since the establishment of personal design studio in 2019
Won several interior design awards from 2016 to 2021

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ZECHIN clothing store
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ZECHIN is a new women's clothing brand, simple, fashionable, elegant, full of feminine charm design original intention, is the brand core of this clothing company. The retail space serves as an urban public space that connects holiday travelers with local residents, and the ZECHIN women's clothing store aims to attract people to shop. Taking into account the seamless customer journey and brand experience, the team carefully planned the space to reflect a feeling of advanced and elegant wearing ZECHIN.
The main color of the store space is a large area of cream white, a warm and advanced color, embellished with Morandi color dream blue and romantic powder, enriching the vision of the space. The design lines are clean and neat, the curves show the elegant charm of women, and the blend of different materials, textures and touch to achieve a delicate atmosphere, building a holiday comfortable and comfortable space experience with a sense of breath.

Agency: O2 Art Design CO.,Ltd.

Hangzhou O2 Art Design Co., LTD., founded in 2020 by Mr. Zhu Jian, has a team of professionals from different professional backgrounds and fields, focusing on the development of commercial, restaurant, culture and retail projects, the works pay attention to integrate the "contemporary", "culturalism" and "artistic" language into the design. Pursue breakthrough, creative ideas and technological innovation in order to provide customers with integrated space strategies and solutions.

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Xi Garden foot road club
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The design of this case takes water as the theme. Water is good for all things without dispute. A high-end foot therapy shop should be as inclusive and flexible as water.
The meaning of boat is used to set off the concept of water. The pool at the bottom deepens the image of water. The mirror material on the top reflects the scenery below, creating an artistic conception of water and sky. This case uses a lot of transparent materials, such as glass bricks, glass, etc. In the design, subtraction is used to eliminate the complicated decorations, and simple lines and simple light and shadow are used to shape the spatial rhythm, creating a sense of ritual and experience that is getting better and better, so that customers can relax their bodies and minds step by step and enjoy the comfort of their souls. The use of symbolic and symbolic means of landscape design enriches the natural charm of the space. Experience exclusive services and enjoy pleasant time here. The overall design and function are combined, and the colors and materials are echoed and transited by different ingenuity. Guided by visual experience, they gradually deepen the dynamic line and emotional experience of walking, meet the practical needs and have their unique aesthetic quality.

Designer: Xiaochun Wu

Concept: Understand that artistic life is the art of life
Changzhou Gingyi Architectural Design Office
Special hired lecturer of Changzhou Engineering Vocational and Technical College
Under the guidance of Liu Haisu closed the door disciple Zhang Province
2014 Asia Pacific Design Grand Prix Villa Group Bronze Award
2015 harbor house Cup American Home Design Grand Prix, the most popular designer award

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PICO SI2.0
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PICO SI 2.0, with The New World as its design theme, connects people with the world of unlimited possibilities and makes ideal life come true. Take "breakthrough, imagination, technology and friendship" as the design keywords. PICO SI 2.0 breaks the boundary between the real world and the virtual world, creates a more imaginative and scientific space for consumers, and allows consumers to "explore unlimited possibilities" in the space.
We are committed to creating a space where consumers in the store can feel that they have a sense of technology and a sense of the future, without a sense of distance and bondage. The overall space uses a lot of white as the main visual tone on the wall and ceiling, just like a painting. We use a large area of blank space to let consumers who enter the space have more "imagination" space in vision. It is free, open, not bound by physical space, and can "break through".
The gray ground makes the whole space more complete and the center of gravity more stable. It is like the base of a painting to set off the whole space.
All furnitures are decorated with aluminum oxide plates, and the solid wood veneer is used on the surface of table, which achieves the perfect balance of technology and warmth both visually and tactically.
The lighting of the space is hierarchical, and the key lighting and environmental lighting are divided reasonably to create warmth and comfort while highlighting the products to give customers the best experience. The overall lighting is mainly point light source, supplemented by surface light source, and the ceiling is kept as simple as possible.
The central area "PICO Hub" is an open, inclusive and community-based space. It is a place to connect people, people and environment, people and culture. PICO Hub is a place to connect consumers and NPCs, consumers and consumers, attracting a large number of "young" generation who have no restrictions and dare to taste new things. They experience VR and share experiences here.
The round soft film lamp echoes with the ground luminous round light belt, symbolizing the entrance boundary between VR virtual space and the real world. It is also the stage element of the Hub, and reflects the good integration of the store and brand symbols.
The round light film on the ceiling is a skylight connected with the VR virtual world, which brings consumers a vision of the future and a more imaginative space;
Consumers can get an immersive feeling when they have a deep MRC experience. The big screen externalizes the immersive experience. The onlookers can sit on both sides and watch through the big screen to perceive the state of the VR world.

Agency: Shenzhen Scene Aesthetic Design Co., Ltd

CM Design is the first domestic brand SI and experience POSM design company. Guiding by positioning theory and aiming at "Aesthetic design and Scene creation", CM design subverts the traditional SI design concept and mode, and creates a new age of "scene aesthetic design" and "branding experiential marketing".
CM Design is based on the trend of taking consumers as the core in the new-retail generation, taking strategy as the guide, design as the means, scene as the carrier, experience as the core to reconstruct the new logic and new battle method of people, goods and field, and create the main off-line battle field of the brand.