Best of Commercial Space
GMOND space image design
Designer / Agency
- PSP DISPLAY
Category
- Commercial Space
Award
- 2021 Innovation
Share this project
PROJECT
DESCRIPTION
The ancient book contains the words "big orange for luck in everything". The pronunciation of orange and lucky is similar to that of lucky in everything. Big "orange" has been decided, and everything is big "orange", which means good luck in everything. Tangerine and orange trees are regarded as auspicious.
As a concrete object, orange is a very vivid memory point. Its beautiful symbol and distinct orange color is a representative of youth and vitality, as well as a warm color with unique affinity. The main force of contemporary consumer groups is the young generation.
Therefore, "orange", as the inspiration source of brand culture, can complement the brand positioning. As the auxiliary graphics of Gemeng, orange is composed of minimal geometric shapes to inspire creation and renewal, show the brand power, and quickly attract consumers' attention and stimulate purchasing power among brands of the same category.
Designers choose a series of soft colors, materials and textures to achieve a simple, modern, fashionable, vibrant and fresh atmosphere. The "orange" of the brand visual logo is properly introduced to guide customers' eyes. Dark and light colors contrast to create a rich sense of hierarchy and three-dimensional sense, giving the space a sense of mature quality.
Brushed stainless steel plating grey is used on the head and bottom of the door, which is anticorrosive and does not fade. The main color is used in large area, and the orange gradient glass of Gemon is used to enrich the visual level and make the brand image more full and friendly.
The main image is an important part of the space to highlight the tonality of the brand. The jade sand glass with both practical and external appearance is soft and transparent, and the sand surface is more delicate, smooth and bright. Unlike a single color that only presents a single emotion, gradient colors express fuller emotions and are more interesting.
In the proposal punching area, the large area of rose pattern is the witness of love. The orange wall of Gemon is the cultural mark of the brand. The paint baking process makes it smooth, non-grain and wear-resistant, and the overall texture is high fashion and special.
Wall post/cashier desk:
Use paint film more downy and have certain gloss of rice camel color matte light paint, cooperate quietly elegant wood grain simple sense, give a person a kind of ascribe to nature, the feeling of easy cure.
The corrugated glass used in the counter has high strength, no shortage of broken, cracked but not scattered, good safety and superior fire prevention.
The walls are separated by rice-camel colored aluminum plates, and the overlapping form presents the logo texture of Jimeng orange, injecting vitality and sense of rhythm into the space.
The niche is mainly beautiful and eye-catching, with Auspicious orange color to attract the attention of consumers, the use of leather material, natural lines, smooth and delicate, light and high-grade texture.
Agency: PSP DISPLAY
Founded in 1998, is a comprehensive commercial space construction enterprise integrating design and construction of commercial space, r&d and manufacturing of showcase, installation and service of display facilities. Enterprises adhering to the "skilled in work, artisans in the heart, product in line" concept, always adhere to the strength of the brand, to the professional level, the concept of innovation, for the enterprise brand personalized design, industrial production, on-site assembly and construction of perfect one-stop package services. Presenting space art in the most perfect way, endows commercial brands and commercial space with more added value.
