Best of Visual Design
ZhongheGroup Vl
Designer / Agency
- Zhonghe Yunke Information Technology Group Co., Ltd.
Category
- Visual Design
Award
- 2024 SILVER
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PROJECT
DESCRIPTION
ZhongheGroup VI sets an example for the global digital human resources services sector with its unique design concept and profound cultural connotations. This VI system boasts a core iconic logo featuring the Chinese character "众" (zhòng, "crowd"), well blending the cultural connotation behind this character with the enterprise's business model. In Chinese, "众" symbolizes the power of unity and collective effort, which aligns with the enterprise's mission of providing welfare and protection for a large number of workers, accentuating its client-centric corporate values and conveying its commitment to actively recruiting industry talents, valuing talent development, and providing high-quality services.
This VI system embraces upward arrows abstracted from the strokes of "众", reflecting the enterprise's pursuit of advancing and breaking through. With rectangles as basic elements, this VI system ingeniously uses a modular design to present the enterprise's global layout, showcasing the enterprise's digital technology attribute and vision of becoming an industry leader. In terms of colors, blue, which represents technology, intelligence, and reliability, is combined with orange, which echoes passion, energy, and optimism, to enrich the visual expressions. Rectangles and arrows of the logo are deconstructed, rearranged, and combined to form a series of new auxiliary icons (public welfare, data-driven, etc.), building the brand's visual genes. A 2.5D design approach is applied in graphics to manifest abstract concepts like urban layout and digitization, making the entire VI system more vivid and recognizable.
ZhongheGroup VI highlights user experiences and market adaptability while ensuring visual appeal and originality. Regarding workplace environment design, a light industrial interior decoration style is adopted, and the logo elements are widely incorporated into both soft and hard furnishings, achieving overall visual consistency across all office locations. For marketing, business cards, official websites, and exterior marketing campaigns with unified visual guidelines help establish a calm, wise, and technological brand image, improving the brand's recognition and market influence. Moreover, this VI system also focuses on social impact and sustainability, demonstrating the enterprise's social responsibility and commitment to the future.
Agency:Zhonghe Yunke Information Technology Group Co., Ltd.
Zhonghe Group is a leading HR SaaS technology company in China, with a mission to "safeguard the benefits of every job". Driven by technology, the Company offers comprehensive professional service solutions for enterprises through our one-stop SaaS service platform. Our platform supports various employment models, including standard employment and flexible workers in digital economy, enabling enterprises to concentrate on their core business while providing workers with a greater sense of security and well-being.
Zhonghe Group has developed its own brands, including 101HR, 51 Shebao, and HiWork, with direct sale network coverage of 200 cities in 31 province-level regions in China. The Company provides high-quality and efficient professional HR services to more than 14,000 enterprise clients and offer job security to over 2,000,000 standard employees and flexible workers. Additionally, the Company supports diverse employment models in over 160 countries and regions worldwide and cross-border payments in over 140 currencies, thereby facilitating global compliance in professional employment.
① The work "Xuzhiting" won the Excellence Award in the 2015 China Wuyi International Homestay Creative Design Competition;
② The work won the Excellence Award in the 2015 Zhejiang Provincial Survey and Design Industry Association Logo Collection Works Selection;
③ As one of the main contributors to the "Feasibility Study Report on the Expansion Project of Puyan Drainage and Irrigation Station in Binjiang District, Hangzhou", Zou Feiran won the 2016 Zhejiang Province Outstanding Engineering Consulting Achievement Award;
④ Won the 2018 AIA Spokane Design Awards Student Showcase (Winner Award);
⑤ Won the 2019 Graduate & Profession Student Association Research Exposition (third-class scholarship) organized by Washington State University;
⑥ Won the 2019 Raymond Chase Award scholarship from the Washington State University College of Architecture and Engineering;
⑦ The article "Empathy in Collective Unconsciousness_Analysis based on “Lost in Translation" Movie" was published in the December 2019 issue of "Archisearch".
⑧ Won the Washington State University Architecture and Engineering Make-A-Wish teaching assistant position and tuition remission for 2019-2020;
⑨ The graduation project won the 2020 Washington State University College of Engineering Book Award;
⑩ The work "Invisible Contours, Visible Nature" won the fourth place in the Dazhang Village plot in the 2023 Hainan Changjiang Rural Architectural Renovation Design Competition;
⑪ The work "Weiwushan B&B" won the winning award in the first Guangdong Provincial Prefabricated Farm House Design Competition (2023);
⑫ Shortlisted for the semi-finals of the 2023 "Taizhou Jiaojiang District "500 Elite" Entrepreneurship Competition;
⑬ The work "Savage Growth" participated in the Hong Kong Land (Chongqing) 2024 first luxury house soft decoration design competition and was shortlisted. The company was awarded the title of participating certification unit.
⑭ Shortlisted for the 24th batch of companies applying to enter the Guangming Shenzhen-Hong Kong-Macao Science and Technology Achievements Transfer and Transformation Base in 2024.
