Best of Furniture Design
Designer / Agency
- ELTO CONSULTANCY GROUP ( ELTO )
Category
- Furniture Design
Award
- 2022 Innovation
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PROJECT
DESCRIPTION
his coffee table is called ‘the tip of the iceberg’ and is modeled after a real iceberg. Its minimalistic design concept emphasizes meticulous and exquisite craftsmanship. It has a simplified design based on an irregular yet attractive layout that imitates layers of pure ice. This table’s streamlined and contoured design highlights its eternally classic appearance while enhancing the user experience. Its entire body is designed to resemble a transparent crystal, while its brass-edged surface increases its transparency and sophistication. In addition, one can see through the table’s surface and peek deep into the lower layers.
This table’s design concept is derived from the Western idiom ‘tip of the iceberg’. Everything we can see is only superficial and a small part of the whole, while the larger part’s inner world is hidden and unseen within deeper levels, like an iceberg. Just because something is invisible doesn’t mean it’s nonexistent. We want the perspective of ‘the tip of the iceberg’ to inspire people, encourage them to engage in profound philosophical thought, as well as exhaustively comprehend the world. This will not only help them to reduce their stress, enable them to understand the world at a more essential level, and develop a routine. It can also allow them to pay attention to other people’s real-life experiences and find their needs.
This isn’t just a product, but also a thoroughly fashionable, charming, and attractive work of art that can empower one to enjoy an aesthetic lifestyle. On this table’s serene glass surface, we don’t just see its design details, but can also expand our essential awareness of the world.
Agency: ELTO CONSULTANCY GROUP ( ELTO )
ELTO CONSULTANCY GROUP ( ELTO ) is a group of companies of which offers targeted services, ranging from master planning and architecture, to interior design, installation, furniture, product, branding, graphic works and project management. ELTO has expanded the conventional boundaries of practice to include complementary disciplines. A critical probing into the specificities of program, site, function, and history is essential to the creation of rigorous work.
The company design philosophy is just like its name. ELTO (Eleven To One) paints a concept of a clock. When hour hand straddles from 11 o’clock to 1 o’clock, it is beyond the boundary of 12 o’clock. It is just as design crossing different fields. ELTO anchors its ethos on the dynamic interaction of experience, detail, material, form, and light rather than conforming to a formulaic style.