PROJECT

The redesign of the Sinopec Fuelling Station ingeniously optimizes the color scheme. Continuing to use the brand colors (red & white) and making scientific adjustments, it not only retains the classic elements of the brand, but also offers a fresh visual experience characterized by simplicity, elegance, dynamism, and vitality. This achieves a visual continuation and upgrade to profoundly reshape the brand image, whereby the Sinopec Fuelling Station can stand out from competitors and showcase the unique charm of the brand.
The innovative smooth curved lines run through the overall design, especially in key structures like the brand column, the eaves of the canopy, and the facade of the convenience store. These soft lines add a gentle and approachable touch, upscale and recognizable; meanwhile, they align well with modern aesthetic trends, making the Sinopec Fuelling Station a striking landscape within a city. Innovative spirit is also reflected in material selection. The eaves of the canopy combine glossy and matte materials, which, when coupled with the intelligent lighting control system, produce a remarkable illumination effect at night, striking a perfect balance between high-tech aesthetics and fashion. Notably, the fueling islands cleverly integrate traditional Chinese mortise-and-tenon joints, highlighting deep cultural significance. This suggests the inherent stability of the station, contributing to a reliable brand image while paying tribute to the meticulous petroleum professionals who constantly strive for perfection.