PROJECT

The redesign of the Sinochem Fuelling Station profoundly embodies the brand’s international view, innovative spirit, humanistic care and vibrant vitality. Drawing inspiration from the brand’s LOGO—a peony flower, the design team has abstracted and refined the ascending curves at the center of the flower to create a unique curved form, which is seamlessly integrated into the overall design, especially in the pillars. The pillars, presented in a staggered, ascending manner, vividly showcase the brand’s vibrant vitality and unwavering pursuit of innovation, contributing to a science-centered, vigorous brand image.
For the lane area in the forecourt, the stretch ceiling is used to visually give a approachable sense, and provide warm, soft illumination for nighttime driving, ensuring a high-quality, safe experience for consumers. In terms of color selection, the brand’s signature “innovation blue” as the main color, complemented by pure white, and “science blue” that symbolizes scientific spirit, not only emphasizes the brand’s professionalism and rigor, but also conveys the brand tones of youth and vigor, leading to a distinctive and striking visual identity.
The convenience store also continues the curved aesthetics, while integrating modern minimalism. Its facade adopts a shimmering silver-gray material, as well as aqua green LED light strips, exuding a strong sense of future technology. As for the interior, wood grain finishes, paired with rounded edges, create a safe, warm shopping environment, demonstrating the brand’s deep concern for customers; wood tones, accented with aqua green and vibrant yellow, bring a fresh, natural, and comfortable atmosphere; modular display fixtures, flexible and variable, easily satisfy various promotional needs; the meticulously arranged lighting system—a clever combination of glossy films and spotlights—further improves the visual effect, offering users a pleasant and relaxed shopping experience in a bright environment. This helps to establish a warm, sincere and reliable brand image.