PROJECT

DESCRIPTION

In the new office design strategy, in addition to aligning with the brand's "Creation + Experience" concept, there is also an attempt to integrate abstract elements and "contradictory scenes" within the space. This aims to create a subtle connection between the external visual sensory experience and the internal essence of the brand core in the space.
The combination of materials in the space and their arrangement are used to highlight the conflict between spatial elements, interpreting the brand's diverse positioning. At the same time, an intentional differential distinction is made between the two main spatial forms, aiming to convey the conflict and fusion between rational logic and emotional changes.
Upon entering the headquarters of He Feng Group, one is immediately captivated by the interior design. With an extensive use of red metal plates, the space exudes enthusiasm and passion, creating a strong visual impact. The application of terrazzo adds texture and a sense of calm, enhancing the overall high-end and sophisticated atmosphere of the office environment. The use of acrylic materials makes the space appear more transparent and clear, providing a modern and minimalist aesthetic. These elements together create a layered and stylish ambiance within the space.