Best of Packaging design
Mr.Penguin
Designer / Agency
- Xianfeng Wu
Category
- Packaging design
Award
- 2022 Innovation
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PROJECT
DESCRIPTION
This is a tea packaging design with penguin as the IP image. We hope customers will be full of affinity and picture sense when buying, so as to attract more young people to fall in love with Chinese tea.
The packaging cover is full of fun. When you turn the cover upside down, the role changes instantly. You will see the image of a handsome Mr. penguin, which is the origin of the brand.
The cover is made of environmental protection material cork, which can be sealed or semi closed, and can be selected at will according to the demand. After the tea is used up, the product can be used as a storage tank and vase.
Designer:Xianfeng Wu
As the creative director of 8DAO Design Studio, Wu Xianfeng has involved in brand creative design for 17 years. With strong interest in Chinese traditional culture, he has attached importance to the expression of brand ideas and innovative experience of products, so as to realize perfect harmony between ergonomics and visual aesthetics.
