GRAND PRIX DU DESIGN PARIS 2022
GRAND PRIX DU DESIGN PARIS 2022

INNOVATION Prize of Real Sate Sales

Minmetals Wanjing Shui’an (Wuhan) Marketing Center
PROJECT

INFORMATIONS


Modern natural and humanistic poetry
The Chu fortress was connected by three Xiangs, and the nine schools in Jingmen were connected.
The river flows outside the heaven and the earth, and the mountain scenery has no middle.
County City floating in front of PU, waves moving far away.

PROJECT

INFORMATIONS


EMA Yimei design - entrance of marketing center
Wuhan, also known as "the city of rivers", is also known as "the city of hundreds of lakes"
The unique cultural, natural and artistic environment of the city. A thousand years ago, Wang Wei of the Tang Dynasty described the magnificence of the river city with the elegant brush and ink in Linpan of the Han River. After a thousand years, it is a pleasant world of rivers and lakes.
Focusing on the unique temperament of Wuhan, EMA Yimei design writes the Oriental ritual style for the Wanjing Shuian marketing center of Wuhan Minmetals. In terms of design theme, it follows the characteristics of the city, refines the artistic and aesthetic forms in Chu culture, and uses natural elements such as water, mountain, stone and light to design such a quiet and elegant place with novelty in leisure.
Rock
Learning from nature
EMA Yimei design - terminal view of Marketing Center entrance
EMA Yimei design - entrance of marketing center
"There is no limit to what is said." In the Oriental aesthetic art of simplicity without complexity, it is not based on the appearance of things, but to take a scene and to mean its environment. In order to make the space more in line with the contemporary aesthetic characteristics and highlight its vitality and spatial details, the designer organically integrates tradition with fashion, and takes root in Wuhan's own historical context, so that aesthetics can enter public life and perceive the spiritual intention behind the scene.
EMA Yimei design - terminal view of Marketing Center entrance
"In this space, it is not only the form, but also the need of brand and contemporary aesthetics. We pay more attention to the interaction between human beings and objects and landscapes when they are in space activities. Landscapes and objects in different regions all symbolize the past and present life of local culture, and convey that the marketing center is committed to building a beautiful living environment with natural ecology and humanistic spirit. " Said the designer.
EMA Yimei design - terminal view of Marketing Center entrance
Stone, as one of the main elements of space, whether it is a natural material, a simulated composite material device, or a crystal glass stone chandelier device, with its perceptual and free texture, gives the space a hard and steady atmosphere, enriches the visual choice and enhances the interaction between people and objects.