GRAND PRIX DU DESIGN PARIS 2022
GRAND PRIX DU DESIGN PARIS 2022

Best of Cultural and creative products 

MaH YOUNG
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PROJECT

DESCRIPTION


MaH YOUNG is a patented backpack. Its design concept is derived from the brand logo "MAH". The designer subtly splits, knobs and overlaps its 3 letters, which has a great visual impact, in line with the aesthetics of today's young people. It has a variety of colors for users to choose from, which perfectly meets the needs of different users.
The backpack adopts the industry's first decompression and ventilation design, its shoulder strap adopts the original honeycomb structure flexible foamed TPR material, which effectively disperses the pressure, and achieves a 50% decompression effect compared with traditional foam sponge. Through the application of different materials, it can also bring a new feeling to the user. This series of backpacks uses technological trend elements, simple and sophisticated design, rich internal structure, can meet the needs of daily commuting or short journeys. Through the splicing of color blocks in different parts of the exterior, a variety of personalized designs can be transformed, which can easily show the user's casual and simple temperament.

Agency: Guangzhou Horisun Trading Co.Ltd.

Horisun was founded in 2014 and focuses on the luggage industry. We insist on being design-driven and provide consumers with high-quality luggage accessories through continuous innovation. The brand concept of "bringing exploration and innovation into every life journey" drives us to continuously strive to help people have a better life journey. The target group we cover is 16-30 years old. The product line covers backpacks, handbags, shoulder bags, messenger bags, wallets, trolley cases and related peripheral derivatives, providing consumers with daily leisure, school, commuting, travel and other multiple scenarios of luggage selection.

2022