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Lanzhou Olympic Sports Center Logo and Signage System Project
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PROJECT

DESCRIPTION


The design of this project starts design thinking from multiple dimensions such as Lanzhou's regional cultural characteristics, Olympic spirit and architectural design language:
Lanzhou regional culture:
Chinese civilization, the Yellow River culture; a long history, a brilliant culture;
Silk Road Civilization One Belt One Road; food culture has a long history;
Treasures of the Flying Kingdom of Dunhuang
Logo modeling element extraction: Dunhuang Feitian Mountain Yellow River Food Culture
Sportsmanship: faster, higher and stronger abstract visualization
The architectural design takes "Flying Flower Dance" as the design concept, and the single building takes "Flowers Dancing on the Silk Road" as the design concept. The five main units are Rose Stadium, Tulip Complex, Lily Swimming Pool, Lotus Tennis Hall, and Orchid Athletes Apartment, which echo the Olympic rings.
Summarize:
1. In the planning scheme, the guidance system fully considers the analysis of the traffic lines and pedestrians, various race procedures, and evacuation requirements. The designer fully analyzed the regional planning, functional areas, logo genealogy, information classification, planning and layout, and carried out an effective layout to fully meet the needs of various events and crowds. In the control of the overall space, attention should also be paid to the hierarchical processing of signs, which are arranged in an orderly manner from large to small, from near to far.
2. The design of the guide system is designed by refining the three dimensions of Lanzhou's regional cultural characteristics, architectural design concepts, and Olympic spirit. The overall shape is concise and atmospheric, well integrated, and extremely coordinated with the environment, reflecting the environmental benefits.
3. The logo design takes into account the characteristics of the stadium, enthusiasm and dynamic, and the arc design reflects humanistic care everywhere, which has strong social benefits.
4. The materials, craftsmanship and color are also in line with the local climate characteristics, the graphics and the background color are in strong contrast, and the night effect is considered, and it has good visibility.
5. The process design of the logo structure is reasonable, the size is suitable, it is convenient for later maintenance, and the economic benefits are considerable.

Beijing Yimei United Logo Design Co., Ltd

Yimei Logo is a professional logo guidance system design and manufacturing company, with the goal of introducing modern logo concepts and manufacturing high-quality logo guidance systems. The company provides customers with a one-stop service of pre-planning, conceptual design, production and installation, and post-maintenance of the logo guidance system. After 17 years of growth and accumulation in the sign industry, Yimei Sign has a professional technical team and masters the most advanced design concepts and production technologies in the industry. The company can provide a complete design, production, installation and complete after-sales service of the advertising logo guide system.
The company has a standard production base of 10,000 square meters to provide customers with the best quality products. Since its development, Yimei has established 10 service departments in Beijing and surrounding areas, which can provide professional logo design and production services for enterprises across the country. The company has won more than ten domestic and foreign awards, including the only gold award in the international logo design competition, the gold diamond award and gold award for the logo guide design scheme of the China Building Decoration Association, the bronze award of the China Design Art Exhibition, and the international trademark logo biennial award for excellence prize. In 2007, the company passed the ISO9001: 2000 quality management system certification, and obtained AAA-level credit enterprise, integrity management model unit, contract and trustworthy enterprise, and Beijing quality trustworthy enterprise. The company is also the standing director unit of the Advertising Engineering Committee of the China Commercial Advertising Association, the first-level qualification unit of the Advertising Engineering Committee of the China Commercial Advertising Association, and the first-level qualification enterprise of the Beijing Sign Industry Association.
In 2021, Yimei has made a new breakthrough and successfully joined the "List of the First Batch of High-tech Enterprises for Registration" this year and obtained the qualification of high-tech enterprises. In the same year, it obtained 13 utility model patents and two invention patents, providing customers with more innovative design schemes and high-quality production and installation processes.
Since its establishment, Yimei Logo has been focusing on the research of the logo guide system, committed to promoting the development of the logo industry, based on process design. The company pays attention to details, pursues the individuality and quality of the logo, continuously improves the technology and researches and develops new logo products, and forms proprietary technology and matching logo products with independent property rights. In order to assist the traditional identification recognition function, the company introduced high-tech technology to develop an intelligent guidance system, mobile phone positioning, intelligent guidance, point-to-point information dissemination, efficient and humanized intelligent navigation, and improved customer experience comfort.
With its exquisite technical craftsmanship and infinite love for the sign industry, Yimei Sign has become a leader in the sign industry with 17 years of dedication. The company will continue as always, because Yimei wants to be the best logo in China, and Yimei has been working hard!
Project introduction: The Lanzhou Olympic Sports Center has a total investment of 5.4 billion yuan to form a comprehensive sports service center that integrates the functions of holding large-scale sports events, large-scale theatrical performances, and exhibitions. After completion, the Olympic Sports Center can host national comprehensive sports games and international individual competitions. The total construction area of the project is 4,080,080 square meters, including the stadium, comprehensive gymnasium, square meters, swimming pool, tennis hall and other construction areas of 270,280 square meters (including athlete apartments, sports industry houses, and outdoor sports venues)