GRAND PRIX DU DESIGN PARIS 2022
GRAND PRIX DU DESIGN PARIS 2022

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Hangzhou Xiaoshan Intime Department Store Guochao Art Space
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PROJECT

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Xiaoshan Intime Department Store is the first immersive theme Guochao department store. In this project, Quadrant has carried out an artistic theme creation on the commercial roof space, combined with the brand IP, for derivative and construction implementation.
Koi light and shadow art scenes are created, and multiple IP shapes and theme atmosphere packaging are developed.

Agency: Hangzhou Quadrant Soft Decoration Design Co., Ltd.

Quadrant Art Design started in 2007 and has been registered for more than ten years. It has been committed to the public art research of commercial space for a long time, especially good at the research and development of space art design of international five-star hotel standards, and has many years of experience in large-scale project construction. The core members of the team all have academic backgrounds from top art colleges and experience in top international design institutions. We have formed good cooperation with global design institutions and art partners, and are the storage supplier of China Resources, CapitaLand, Greentown, Kaiyuan, and other listed companies.
In 2020, a branch will be established in Singapore, and an art transit offshore warehouse will be set up in Memphis, the United States, to link the east and west coast art logistics channels. The director of the company, Dr. Yuelai Ruan, has been devoted to the research of commercial art in public space for many years and has participated in hundred million level key government projects such as the World Expo, Beijing Daxing Airport, and Zunyi Long March National Cultural Park. He is currently the director of the Department of Public Art at the China Academy of Art, focusing on digital multimedia art commercial space design as his main research direction.
With an open and cross-border attitude, Quadrant Art Design will continue to try new business cooperation. In the future, it will gradually deepen the systematic research of commercial public space. It will use the domestic and foreign resources accumulated by the team for many years to integrate exhibition, media, and IP derivatives, use Aesthetics to explore the interaction between business and the market, and explores the creation of new business scenarios from an operational perspective.

2022