PROJECT

DESCRIPTION

Project Address: Yintai Department Store, East New town, Ningbo—“JR” flagship store
Project Area: 240 square meters
Complete Project Location: U-SUN Design & Terri Design
main project design: Ren Hua Jun 、Joy Tao
Design materials: Art Paint, plastic carpet, stainless steel, wave board, artificial stone
“JR” The first choice in Shanghai, more than 10 years of precipitation development, this new city in the east of Ningbo Yintai department store brand commissioned to us, as its high-end cosmetics sales and marketing platform for women. So fashion, Queen Fan has become the sensory requirements of this design.
The most important part of the design is to give up the large area of the original Glass Curtain Wall of the store and make it a closed treatment. We think it will be more advanced and mysterious. At the same time, the brand name of the Outer Wall will have more advertising effect, let the shop value of prime location rise fully.
The façade is created by the intersection of two curved curved curved walls, which have a good sense of convergence. As the position of the viewer changes, curiosity will arise to explore the world at the end of the curve. That’s what we do with walls like this. Fashion Minimalist metope color and strong contrast of the store door also became the shooting of the red card to do a good preparation. This background is very suitable for the emergence of fashion figure.
Based on the deep exploration of JR’s brand management idea, the indoor space has drawn up the multi-functional attribute requirements of sales, new product release, seminar, party sharing, training and platform cooperation at the beginning of design.
The stairs and the floor drop in the large indoor area of Entryway give more layers to the space. We use large LCD screen instead of the background modeling, in order to show the brand’s latest developments.
The curve abnormity is this space design basic technique, the shape and the line, the color and the scenery layout has set the fashionable dream feeling. The meandering white ramps can be aisles and runways. The circular transition platform is the center stage and the podium for the presentation. Combine a lounge area, a negotiation area, and a diagonal white staircase to make a great place for guests to sit during presentations.
The background of the front stage is also the central area of the space. We set up a silver dream balloon to create the scenery and control the fashionable atmosphere of the space. The dream balloon finally fell into the hands of a person, is to want to tell everyone here, everyone’s dreams are in their own hands, with your courage to light them.
In the deepest part of the shop are four beauty experience rooms. The Golden Irregular Wave Wall is the background of the whole space. It controls the noble atmosphere of the space. Let the dream be Let Go in reality,
let JR Take You, be beautiful all the time.