Best of Packaging design
Serenity Valley
Designer / Agency
- Xianfeng Wu
Category
- Packaging design
Award
- 2022 Innovation
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PROJECT
DESCRIPTION
Serenity Valley wine is produced in Yunnan Province, China. It is an original ecological grape producing area at high altitude. It has spring like seasons, pleasant climate, various wild grape species, rich and mellow taste.
The designer created the font of serenity Valley brand into vines of vines. The ingenious 10 Arabic numerals form a string of full grapes. The colors distinguish different ages and prices. It is simple and intuitive. When many products are combined, you will see a large vineyard.
Designer:Xianfeng Wu
As the creative director of 8DAO Design Studio, Wu Xianfeng has involved in brand creative design for 17 years. With strong interest in Chinese traditional culture, he has attached importance to the expression of brand ideas and innovative experience of products, so as to realize perfect harmony between ergonomics and visual aesthetics.
