PROJECT

DESCRIPTION

Since ancient times, China has the theory of “round sky and square earth”, this time the design has used the coordination ratio between the square and round.
collection of women's clothing, we are thinking about how to let the space be divided and see the full display of different brands. So we're going to combine the curves and the faces. During the customer shopping process, it can be displayed on the moving line to give a clear path for different brands.
In the center of the store, we firstly use the center display device to attract customer's visual interest. The area is divided into three blocks, guided by the central shopping area, through the semicircular arc surface to see the clothing category on both sides of the area; the color is divided with by metal and red. In this way, the customer will have a very clear choice. The space is divided into three longitudinal and one transverse visual relations through the curved surface. The interworking between upper and lower, the space and the design idea form a unity of “round sky and square earth”, which not only solves the independence of different brands but also allows the space to merge.
The facade also contrasts the windows on the second floor with the shopping space on the first floor, with red flowers on the second floor showing the visual effects of square windows. Let the customer see the image of the shop far away. The first floor is made of curved glass, which made customers refreshed and have curious to shop in. Add the unified use of indoor and outdoor colors, let the whole space from the internal and external unity and the technique is clean.